Airline distribution

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Airline distribution

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Title: Airline distribution
Author: Mason, Keith
Abstract: Distribution - Factors affecting distribution strategy • Airlines drive to reduce costs - Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel products
URI: http://hdl.handle.net/10437/2631
Date: 2007


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