Revista Lusófona de Arquitectura e Educação nº 08-09 (2013)

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Gluing the fragmented metropolis
(Edições Universitárias Lusófonas, 2013) Bortoli, Fábio; Castello, Lineu; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
The paper starts by recalling selected anthropological classifications of cultural dimensions of globalization, focussing specially on those postulated by Professor Arjun Appadurai in 1996. Next, it jumps to 2013 and to the Universidade Lusófona’s call for a Conference named “ShoppingScapes”, concentrating on the understanding of that expression. Precedents that have possibly led to today’s typical shoppingscapes are next approached, addressing particularly two of their major manifestations, those linked to developing economies and those related to developed ones. Next the text argues about typical features of a shoppingscape, bringing to light three incidental characteristics that are usually encompassed by a shoppingscape in urban contemporaneity namely (i) metropolitan fragmentation; (ii) marketing of the metropolitan fragments through iconic architectural branding; (iii) gluing the metropolitan fragmentation through the employment of urban activities typical of the tertiary sector. Finally, it concludes by raising some points linked to shoppingscapes and to urban design guidelines in contemporaneity.