ISG - Business & Economics School - Instituto Superior de Gestão

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    Technology enhanced learning and augmented reality : an application on multimedia interactive books 
    (Edições Universitárias Lusófonas, 2009) Dias, Albertina
    Multimedia Interactive Book (miBook) reflects the development of a new concept of virtual interpretation of traditional text books and audio-visual content. By encompassing new technological approaches, using augmented reality technology, allows the final user to experience a variety of sensorial stimuli while enjoying and interacting with the content; therefore enhancing the learning process. miBook stands for a global educational intention to enable people not only to access but also to appropriate intellectually valuable contents coming from different linguistic and cultural contexts.
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    Mobile business in Portugal : present and future
    (Edições Universitárias Lusófonas, 2009) Ribeiro, Filipe Flores
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    ''All banking in just one pocket'' 
    (Edições Universitárias Lusófonas, 2009) Amado, Luís Correia
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    ''Cashless'' transactions : perceptions of money in mobile payments
    (Edições Universitárias Lusófonas, 2009) Khan, Jashim; Craig-Lees, Margaret
    A limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.
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    M-learning and mobility
    (Edições Universitárias Lusófonas, 2009) Vieira, Daniela
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    Mobile operators : the natural players in M-advertising
    (Edições Universitárias Lusófonas, 2009) Vasco, Fernando
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    Firms going mobile: a short review on mobile workforce management advantages
    (Edições Universitárias Lusófonas, 2009) Figueiredo, Pedro
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    SME’s Alliance Dynamics in the Mobile Marketing Industry
    (Edições Universitárias Lusófonas, 2009) Hannibal, Martin; Rasmussen, Erik S.
    This paper presents a case study of the two similar sized, new, technology-based firms acting as alliance partners in the Mobile commerce industry. The analysis describes how the alliance dynamics in our case study relate to seminal research in the field of business alliance formation. Contrary to the established predictions we find that the negative influence on alliance performance described as a consequence of the dissolved routinized alliance pattern by seminal authors is not present. At the same time, the case study shows that internalization of complementary assets does not by necessity result in dissolution of the business alliance as argued from a resource and competence based perspective.
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    M-commerce : from usability to adoption 
    (Edições Universitárias Lusófonas, 2009) Rodrigues, Carlos; Duarte, Gonçalo Monteiro
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    Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
    (ISG, 2011) Carrillo Durán, Maria Victoria; Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno Abreu
    The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
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    From “(R)Evolution” to sustainable development: current features and perspective
    (ISG, 2011) Jerónimo, Winston; Oliveira, Nuno Gaspar
    This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication. It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change towards sustainability. It is a review of terminology associated with the SD and its multiple interpretations. It is referenced the apparent and irrelevant impact of initiatives to solve the economic, social and environmental problem. It emphasizes the influence and importance of strategies and the positioning of SME’s on the way to SD in the policy of act local thing global.
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    Corruption and poverty
    (ISG, 2011) Santos, Rui Teixeira
    The quantitative methods have been questioned, mostly because at certain points they served as tools to identify the poorest countries as being the most corrupt and the most developed one, such as Germany, as being the least corrupt. In the end, the criticism to the econometric models of the German school and, specially, the example of International Transparency turned out to become an ideological fight between two suspicious worlds. This paper wil enable to conclude that, in reality, corruption creates a death weight on the Economy, ie, it decreases the commerce acts and thus ends up by contributing to the countries’ impoverishment. I suppor the idea that corruption really contributes to the reduction of the economies’ potential and it is therefore an impoverishment factor of the States.
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    Economic context for venture capital activity
    (ISG, 2011) Rodrigues, Joaquim Sérvulo
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    Internet based start-up and business – entrepreneur dilemma about “on-line added value”
    (ISG, 2011) Ordysinski, Tomasz
    Internet has become a environment of virtual enterprises which like on traditional market change their owners (are sold and bought). There are also many new on-line initiatives (“start-ups”), which are the object of trade just after or even before they were put on-line. To perform such a transaction the price must be determined. As on traditional market also Internet companies are trying to increase their value. The problem here is that the share of tangible assets is very often less than “1%” of their final price. The question which appear in that moment is what factors really influence and determine something, which for the final customer is just a Web site. This article presents most popular types of commercial websites with a set of methods, which enable to price commercial Web site. There are also pointed factors, which are used for such a calculation. Those factors should be crucial entrepreneurs of Internet business cause they create something which can be called “on-line added value”.
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    Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks
    (ISG, 2011) Baumann, Sabine
    Social technologies allow interactive personal communication with company stakeholders. Research on the adaptation of social media for branding and marketing communication is still in its early stages, as well as the development of implementing concepts and guidelines. The paper explores potentials and risks of adapting social media strategies for multi-media branding and marketing communication. Based on the analysis of changes in media usage it derives strategies how companies can integrate social media into their branding and marketing communication strategies. After thoroughly discussing opportunities and risks of different strategies, the paper closes with an outlook on upcoming trends.
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    Entrepreneur XXI - Education for Entrepreneurship - New paradigm?
    (2011) Ferreira, José Luís Soares
    There have been large social and economic changes in the world during the last 30 years. These changes allow 21st century entrepreneurs to act beyond the mere creation of businesses, using new values, not only economic ones, and being able to undertake a social function of change and economic development, more human, more sustainable and more intelligent. Nowadays, the quality of entrepreneur is basically considered an attitude towards life, not a skill, and that is useful and necessary in every field of social life. This trend questions the old promotion methods of entrepreneurship, based on management training and business plans. The “Tree model for the development of entrepreneurial competences” suggests a systemic approach of education for entrepeneurship, based on the qualification of people and their potential, which comprises, in the root, a profile of key behavioural and performance competences, in the trunk, experimental pedagogical procedures and, in the fruits, real results (not simulated or didactic) within group projects, transversal to people context, regardless of age, activity or economic situation.
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    Ensinar e Avaliar os alunos no Ensino Superior - o espírito de Bolonha e o estado social
    (ISG, 2011) Amaro, Ana Aires
    No novo contexto social e tecnológico, confirmado no Ensino ao nível europeu pelo modelo de Bolonha, analisam-se as características gerais do Ensino Superior em Portugal, através dos seus agentes principais (Professores e Alunos), modo de ensino e avaliação. Com base na experiência acumulada de ensino durante 14 anos, propõe-se uma mudança de atitude real nos Professores e Alunos como motor de um novo modelo e perspectiva de Ensino, baseado na avaliação do desempenho e aprendizagem em contínuo.
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    O Pós-Turismo na Sociedade da Informação
    (ISG, 2011) Silva, Vera Dias
    The new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.