ISG - Business & Economics School - Instituto Superior de Gestão
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Item Mobile business in Portugal : present and future(Edições Universitárias Lusófonas, 2009) Ribeiro, Filipe FloresItem ''Cashless'' transactions : perceptions of money in mobile payments(Edições Universitárias Lusófonas, 2009) Khan, Jashim; Craig-Lees, MargaretA limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.Item M-learning and mobility(Edições Universitárias Lusófonas, 2009) Vieira, DanielaItem Technology enhanced learning and augmented reality : an application on multimedia interactive books(Edições Universitárias Lusófonas, 2009) Dias, AlbertinaMultimedia Interactive Book (miBook) reflects the development of a new concept of virtual interpretation of traditional text books and audio-visual content. By encompassing new technological approaches, using augmented reality technology, allows the final user to experience a variety of sensorial stimuli while enjoying and interacting with the content; therefore enhancing the learning process. miBook stands for a global educational intention to enable people not only to access but also to appropriate intellectually valuable contents coming from different linguistic and cultural contexts.Item ''All banking in just one pocket''(Edições Universitárias Lusófonas, 2009) Amado, Luís CorreiaItem Mobile operators : the natural players in M-advertising(Edições Universitárias Lusófonas, 2009) Vasco, FernandoItem SME’s Alliance Dynamics in the Mobile Marketing Industry(Edições Universitárias Lusófonas, 2009) Hannibal, Martin; Rasmussen, Erik S.This paper presents a case study of the two similar sized, new, technology-based firms acting as alliance partners in the Mobile commerce industry. The analysis describes how the alliance dynamics in our case study relate to seminal research in the field of business alliance formation. Contrary to the established predictions we find that the negative influence on alliance performance described as a consequence of the dissolved routinized alliance pattern by seminal authors is not present. At the same time, the case study shows that internalization of complementary assets does not by necessity result in dissolution of the business alliance as argued from a resource and competence based perspective.Item M-commerce : from usability to adoption(Edições Universitárias Lusófonas, 2009) Rodrigues, Carlos; Duarte, Gonçalo MonteiroItem Firms going mobile: a short review on mobile workforce management advantages(Edições Universitárias Lusófonas, 2009) Figueiredo, PedroItem O turismo residencial: contributos conceptuais para a sua análise(isg, 2011) Patuleia, Mafalda; Almeida, Cláudia Ribeiro; Ferreira, Ana Maria Alves PedroIt's increasingly varied the way tourism is practised. This reflects both in the complexity of the tourism market and the plurality of social behaviour. Tourism activity has been in the last few years a stage for structural change, always being updated and trying to keep up with a sort of tourist that is ever increasingly demanding, experienced and informed. These well known transformations were the cause for a rise in tourism practises, including a search for Residential Tourism. Throughout this paper, we will assume that Residential Tourism relates to a second home abroad and we will look at this in a first instance. But we will also look at integrated resorts that, in themselves, incorporate a diverse choice in accommodation and entertainment. Since this is a complex area, discussing these issues has given rise to pertinent questions about what they mean, and the way it is practised. Therefore, we will propose an update of meanings that can be closer to current tourism practices by using conceptual analysis, history and representativeness.Item Economic context for venture capital activity(ISG, 2011) Rodrigues, Joaquim SérvuloItem Corruption and poverty(ISG, 2011) Santos, Rui TeixeiraThe quantitative methods have been questioned, mostly because at certain points they served as tools to identify the poorest countries as being the most corrupt and the most developed one, such as Germany, as being the least corrupt. In the end, the criticism to the econometric models of the German school and, specially, the example of International Transparency turned out to become an ideological fight between two suspicious worlds. This paper wil enable to conclude that, in reality, corruption creates a death weight on the Economy, ie, it decreases the commerce acts and thus ends up by contributing to the countries’ impoverishment. I suppor the idea that corruption really contributes to the reduction of the economies’ potential and it is therefore an impoverishment factor of the States.Item Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media(ISG, 2011) Carrillo Durán, Maria Victoria; Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno AbreuThe Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.Item The Motivations to buy a Perfume(ISG, 2011) Carrillo Durán, Maria Victoria; Luis Rosário, Filipe SalesThis research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfumeItem O Recurso aos New Media como Estratégia de Comunicação Política - o caso das eleições Portuguesas para Presidente da República em 2011(ISG, 2011) Barbosa, Maria; Mota, JoanaAccording to the literature in the field of Political Communication the use of new media played a major role in the election of Barack Obama as the new President of the United States of America in 2008. Web campaigning has become an important subject for other democratic countries, including Portugal. The aim of the present research consists in identifying and analyzing the official websites of the six candidates that run for President in the elections in Portugal in January 2011. Concerning the use of new media, the political communication strategies employed by each candidate were compared. The applied research methodology consisted in the thematic content analysis, used both as a quantitative and a qualitative tool.Item Internet based start-up and business – entrepreneur dilemma about “on-line added value”(ISG, 2011) Ordysinski, TomaszInternet has become a environment of virtual enterprises which like on traditional market change their owners (are sold and bought). There are also many new on-line initiatives (“start-ups”), which are the object of trade just after or even before they were put on-line. To perform such a transaction the price must be determined. As on traditional market also Internet companies are trying to increase their value. The problem here is that the share of tangible assets is very often less than “1%” of their final price. The question which appear in that moment is what factors really influence and determine something, which for the final customer is just a Web site. This article presents most popular types of commercial websites with a set of methods, which enable to price commercial Web site. There are also pointed factors, which are used for such a calculation. Those factors should be crucial entrepreneurs of Internet business cause they create something which can be called “on-line added value”.Item Means to an end: micro credit in the fight against poverty(ISG, 2011) Seabra, PedroItem Why Should Central Banks Communicate with Public? “Exposuring the Frame” vs. “Never Explain, Never Excuse”(ISG, 2011) Sen-Tasbasi, Asli; Koyu, Mesrutiyet; Mevkii, KumbabaThe ability of a central bank to affect the economy depends on its ability to influence market expectations about the future path of financial indicators. Effective communication with the public increases the transparency of monetary policy. Increased transparency improves the public’s understanding and support of monetary policy and the democratic accountability of the central bank, serving to convergence to the rational expectations equilibrium. The paper suggests that, in order to be able to build stable monetary markets against financial crises, communication should be considered as an integral part of the modern day monetary policy.Item Ensinar e Avaliar os alunos no Ensino Superior - o espírito de Bolonha e o estado social(ISG, 2011) Amaro, Ana AiresNo novo contexto social e tecnológico, confirmado no Ensino ao nível europeu pelo modelo de Bolonha, analisam-se as características gerais do Ensino Superior em Portugal, através dos seus agentes principais (Professores e Alunos), modo de ensino e avaliação. Com base na experiência acumulada de ensino durante 14 anos, propõe-se uma mudança de atitude real nos Professores e Alunos como motor de um novo modelo e perspectiva de Ensino, baseado na avaliação do desempenho e aprendizagem em contínuo.Item O Pós-Turismo na Sociedade da Informação(ISG, 2011) Silva, Vera DiasThe new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.