ISG - Revistas Científicas

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    SME’s Alliance Dynamics in the Mobile Marketing Industry
    (Edições Universitárias Lusófonas, 2009) Hannibal, Martin; Rasmussen, Erik S.
    This paper presents a case study of the two similar sized, new, technology-based firms acting as alliance partners in the Mobile commerce industry. The analysis describes how the alliance dynamics in our case study relate to seminal research in the field of business alliance formation. Contrary to the established predictions we find that the negative influence on alliance performance described as a consequence of the dissolved routinized alliance pattern by seminal authors is not present. At the same time, the case study shows that internalization of complementary assets does not by necessity result in dissolution of the business alliance as argued from a resource and competence based perspective.
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    Firms going mobile: a short review on mobile workforce management advantages
    (Edições Universitárias Lusófonas, 2009) Figueiredo, Pedro
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    ''Cashless'' transactions : perceptions of money in mobile payments
    (Edições Universitárias Lusófonas, 2009) Khan, Jashim; Craig-Lees, Margaret
    A limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.
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    M-learning and mobility
    (Edições Universitárias Lusófonas, 2009) Vieira, Daniela
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    Mobile business in Portugal : present and future
    (Edições Universitárias Lusófonas, 2009) Ribeiro, Filipe Flores
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    Technology enhanced learning and augmented reality : an application on multimedia interactive books 
    (Edições Universitárias Lusófonas, 2009) Dias, Albertina
    Multimedia Interactive Book (miBook) reflects the development of a new concept of virtual interpretation of traditional text books and audio-visual content. By encompassing new technological approaches, using augmented reality technology, allows the final user to experience a variety of sensorial stimuli while enjoying and interacting with the content; therefore enhancing the learning process. miBook stands for a global educational intention to enable people not only to access but also to appropriate intellectually valuable contents coming from different linguistic and cultural contexts.
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    ''All banking in just one pocket'' 
    (Edições Universitárias Lusófonas, 2009) Amado, Luís Correia
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    M-commerce : from usability to adoption 
    (Edições Universitárias Lusófonas, 2009) Rodrigues, Carlos; Duarte, Gonçalo Monteiro
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    Mobile operators : the natural players in M-advertising
    (Edições Universitárias Lusófonas, 2009) Vasco, Fernando
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    O turismo residencial: contributos conceptuais para a sua análise
    (isg, 2011) Patuleia, Mafalda; Almeida, Cláudia Ribeiro; Ferreira, Ana Maria Alves Pedro
    It's increasingly varied the way tourism is practised. This reflects both in the complexity of the tourism market and the plurality of social behaviour. Tourism activity has been in the last few years a stage for structural change, always being updated and trying to keep up with a sort of tourist that is ever increasingly demanding, experienced and informed. These well known transformations were the cause for a rise in tourism practises, including a search for Residential Tourism. Throughout this paper, we will assume that Residential Tourism relates to a second home abroad and we will look at this in a first instance. But we will also look at integrated resorts that, in themselves, incorporate a diverse choice in accommodation and entertainment. Since this is a complex area, discussing these issues has given rise to pertinent questions about what they mean, and the way it is practised. Therefore, we will propose an update of meanings that can be closer to current tourism practices by using conceptual analysis, history and representativeness.
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    Economic context for venture capital activity
    (ISG, 2011) Rodrigues, Joaquim Sérvulo
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    Gestão de Crises - OTAN: O Reflexo da Comunicação de Crise nos Jornais Nacionais
    (ISG, 2011) Brandão, Nuno Goulart; Marcelino, Patrícia
    Our research focused on the importance of Communication for the functioning, image and reputation of the organization and its weight within the same, giving a special emphasis on the variable of Crisis Communication. Through this research, the goal was to determine the importance that is attributed, by the North Atlantic Treaty Organization (NATO), to the need for the existence of a Crisis Management Plan, in particular regarding Communication. This study aimed the verification of the approach to the topic of Crisis Communication in an organization this large, the relevance of Integrated Strategies of Crisis Management, by assessing how NATO's crises are mirrored in National Newspapers.
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    From “(R)Evolution” to sustainable development: current features and perspective
    (ISG, 2011) Jerónimo, Winston; Oliveira, Nuno Gaspar
    This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication. It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change towards sustainability. It is a review of terminology associated with the SD and its multiple interpretations. It is referenced the apparent and irrelevant impact of initiatives to solve the economic, social and environmental problem. It emphasizes the influence and importance of strategies and the positioning of SME’s on the way to SD in the policy of act local thing global.
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    Entrepreneur XXI - Education for Entrepreneurship - New paradigm?
    (2011) Ferreira, José Luís Soares
    There have been large social and economic changes in the world during the last 30 years. These changes allow 21st century entrepreneurs to act beyond the mere creation of businesses, using new values, not only economic ones, and being able to undertake a social function of change and economic development, more human, more sustainable and more intelligent. Nowadays, the quality of entrepreneur is basically considered an attitude towards life, not a skill, and that is useful and necessary in every field of social life. This trend questions the old promotion methods of entrepreneurship, based on management training and business plans. The “Tree model for the development of entrepreneurial competences” suggests a systemic approach of education for entrepeneurship, based on the qualification of people and their potential, which comprises, in the root, a profile of key behavioural and performance competences, in the trunk, experimental pedagogical procedures and, in the fruits, real results (not simulated or didactic) within group projects, transversal to people context, regardless of age, activity or economic situation.
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    Why Should Central Banks Communicate with Public? “Exposuring the Frame” vs. “Never Explain, Never Excuse”
    (ISG, 2011) Sen-Tasbasi, Asli; Koyu, Mesrutiyet; Mevkii, Kumbaba
    The ability of a central bank to affect the economy depends on its ability to influence market expectations about the future path of financial indicators. Effective communication with the public increases the transparency of monetary policy. Increased transparency improves the public’s understanding and support of monetary policy and the democratic accountability of the central bank, serving to convergence to the rational expectations equilibrium. The paper suggests that, in order to be able to build stable monetary markets against financial crises, communication should be considered as an integral part of the modern day monetary policy.
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    Ensinar e Avaliar os alunos no Ensino Superior - o espírito de Bolonha e o estado social
    (ISG, 2011) Amaro, Ana Aires
    No novo contexto social e tecnológico, confirmado no Ensino ao nível europeu pelo modelo de Bolonha, analisam-se as características gerais do Ensino Superior em Portugal, através dos seus agentes principais (Professores e Alunos), modo de ensino e avaliação. Com base na experiência acumulada de ensino durante 14 anos, propõe-se uma mudança de atitude real nos Professores e Alunos como motor de um novo modelo e perspectiva de Ensino, baseado na avaliação do desempenho e aprendizagem em contínuo.
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    O Pós-Turismo na Sociedade da Informação
    (ISG, 2011) Silva, Vera Dias
    The new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.
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    Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks
    (ISG, 2011) Baumann, Sabine
    Social technologies allow interactive personal communication with company stakeholders. Research on the adaptation of social media for branding and marketing communication is still in its early stages, as well as the development of implementing concepts and guidelines. The paper explores potentials and risks of adapting social media strategies for multi-media branding and marketing communication. Based on the analysis of changes in media usage it derives strategies how companies can integrate social media into their branding and marketing communication strategies. After thoroughly discussing opportunities and risks of different strategies, the paper closes with an outlook on upcoming trends.