Revista Lusófona de Arquitectura e Educação nº 08-09 (2013)

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Percorrer Revista Lusófona de Arquitectura e Educação nº 08-09 (2013) por assunto "ARCHITECTURAL DESIGN"

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    The affective-emotional communication in shoppingscapes: case study
    (Edições Universitárias Lusófonas, 2013) Maffei, Simone; Durão, Maria João; Menezes, Marizilda dos Santos; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Shoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.
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    A case study: to design a XL supermarket in the Netherlands and its consequences
    (Edições Universitárias Lusófonas, 2013) Veeger, T. T.; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    On the outskirts of the centre of Eindhoven (a medium-sized town in the south of the Netherlands), an existing supermarket located along the ring road, which forms part of a chain named “Albert Heijn,” was doubled in size in 2002, making it the flagship of a new “extra large” formula, called “AH XL”. The existing establishment of the supermarket was completely transformed, both the interior and exterior. In this case study we will explain the thoughts and ideas behind the original concept from the perspective of the architect. The original material, such as sketches, models and presentations has been used to construct a timeline of the design process. This paper tries to make clear which stakeholders, references and external influences were important for the development of the final design.
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    Changescapes: Walmart supercenters as catalysts for territorial change
    (Edições Universitárias Lusófonas, 2013) Caine, Ian; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    This design research examines the cycle of growth and decline associated with Walmart Supercenters as a way to reconsider the transformation of suburban territories. The project utilizes case-study sites in San Antonio, Texas to establish three distinct Walmart Supercenter typologies: urban, suburban, and exurban. The central thesis asserts that many of the negative externalities that emerge from commercial big box developments result from the difference between the financial lifecycles of the building structures and the surrounding urban landscape. The project seeks to re-align these life-cycles: first, by examining the increments of change related to the various components of the big box development; and second, by re-proposing a framework within which the requisite change can be more productively managed.
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    Community-oriented consumption and opportunities for change in shopping centre/mall design
    (Edições Universitárias Lusófonas, 2013) Máté, Kirsty; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Shopping centres are the bastions of the consumer age, promoting in their design the desire to continue to consume at an unsustainable rate. However there is growing evidence that new paradigms of consumption are emerging in developed countries, led by evolving technologies and online shopping, that are shifting consumer values and behaviours - and the environments in which we shop will need to adapt. Community-oriented consumption paradigms relate to behavioural changes that link people more closely, socially and/or culturally, with each other, providing a sense of community. These can be virtual or face-to-face. Collaborative consumption, the ‘Me vs We’ economies, service economies, the slow movement and prosumption are examples. This paper will discuss the variety of community-oriented consumption paradigms, addressing food as a linking concept, and their influence on shopping centre/mall design.
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    The demalling process in Italy
    (Edições Universitárias Lusófonas, 2013) Cavoto, Gabriele; Limonta, Giorgio; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    The demise of retail buildings is a rather recent phenomenon, very common in the United States. Hundreds of shopping malls and big box stores are falling into decay and their failure influences, to some degrees, the contemporary and future evolution of retail buildings. Europe and Italy are not immune to the overgrowth dynamics of the retail system that have been observed in the United States, and the first cases of decline and crisis have already appeared in several Italian areas. Demalling, a technical term that defines the response to the decline and demise of shopping centres, represents a totally new urban challenge to redevelop vacant malls and big box stores. Features and issues arising from the conversion of retail buildings have been analyzed focusing on the Italian context, through two case studies: the abandoned shopping mall Euromercato in Casoria (Naples) and the closed grocery store Esselunga in Pioltello (Milan), transformed in an Health Centre.
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    A discussion about new Bucharest ShoppingScapes
    (Edições Universitárias Lusófonas, 2013) Enache, Cristina; Mihaila, Marina; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Because of a multitude of factors, Bucharest has developed in the past 20 years new typologies of shopping buildings and sites, either in the peripheral or in downtown areas. 20 years ago Bucharest has the its “universal” stores like buildings developed in the socialism-communist period of time and well formally designed in a specific local – functional way, but also a few older ones like the former “La Fayette Galleries” actual “Victoria Galleries”. Also some small area of shopping (for public or private commerce) were kept in the city center or in some important areas in a ruined built pattern of ground and 1 up to 3 levels – like in the North Railway Station area. In the beginning of these 20 years a phenomenon of reconversion of these “universal” stores has begun, because of the increased need for private commerce spaces, being something in a very new trend for the city. And because these were situated in the cores of the neighbourhoods, some of them have first become compartmented with “small boutiques” (as they were called), but in fact small private shops – small business of different imported and less local products. As a direct result they kept the initial urban image, and restore only the content and sometimes the global function. There are a few in some areas considered more important that have been transformed into showrooms and offices above, like in Dorobanti Street Area, and lost the initial function of “universal” store. From the beginning of these 20 years in empty urban spaces have appeared new buildings constructed by private owners that were formally enveloped in glass coverings and announcing new attraction points. Most of them were located in the downtown nodes, and at the public space level they aggressed the green available areas. Socialist-communist Era had been left also some finished and unfinished huge structures that were developed initially as “palaces” for the people, huge and with cupolas covering a main atrium. It was in the 2002-2004 when the foreign investors were encouraged to come and reuse these buildings that permit to transform them into city shopping malls. These new malls kept the local volumetric presence and the connections to the urban and neighbourhood space. And because the beginning was made, a long series of city shopping malls has began to emerge in downtown and at peripheral nodes, establishing new interior urban spaces surrounded by another built nature, envisaging a new Bucharest ShoppingScape, but mainly artificial and accepted as a new fashionable space to dress and live for. In fact the notion of urban atmosphere was replaced with an easy way to be and experiment the shopping process in the city: the “non-place” as Marc Auge said in his book. The urban network of commercial areas in Bucharest is present today as a non-hierarchical structure of commercial streets, galleries, shopping malls and large commercial platforms, mixing the old city identity with new icons promoted by the new trends.
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    The Estação Shopping Mall in Itaipava
    (Edições Universitárias Lusófonas, 2013) Gazzaneo, Luiz Manoel; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    The Estação Shopping Mall was built at the site of the old Itaipava Railway Station and represents a strong point of offering of choice and leisure in the rich district of Petropolitano. It was built in the first decade of this century, and opened in December 2006. It exerts a central role in the district, not only for its architecture, where we have the forms and functionality of contemporary, but also because of the aspects that remind us to the old train station, as well as the functionality and diversity options. The ground forms a “swivel”, a roundabout on Union and Industry Road by providing two access levels. The building has two levels and external accesses by each of these levels: the level of Union and Industry Road - 1st floor level and the area above the terrain. The land has an area of 11,270.00 m2, and an occupancy rate of 75.43%, the occupied area is 8,501.59 m2 and the open area in the ground level is 4,751.41 m2, the building area is 14,336.22 m2 with 105 stores, divided in an area of 781,763 m2 in the Union and Industry level and an area of 651,859 m2 on the ground level. The building has 281 parking spaces - 83 covered in the Union and Industry Road and 198 open on the ground level; water reservoirs have a total capacity of 153,000 liters and Basic Leasing Area of 7,150.00 m2, it have several restrooms with a total of 69 toilets . Also have a flow of vehicles of 17,879 /month (media) and a flow of 71,000 persons/month, public of classes A and B. The Estação Shopping Mall has two anchor stores at Union and industry level, two anchor stores at ground level, 33 shops at the Union and Industry level, 70 shops on the ground level, the possibility of up to twelve (12) feed operations with 100 outdoor seating in the main squares. The anchor stores are Planeta Corpus Fitness and Lojas Americanas in the Union and Industry level. And two cinemas at the ground level, semi-anchors are Vagão Beer Food, Richards, Bank of Brazil, Santander Bank, the satellites shops are Kopenhagen, Osklen, Mr.Cat, Claro, Bob's, Chez Michou, Datelli, Wollner, Sorvete Brasil, Mio, Tableware, Feet Foot, Kevingston, Ary Delicatessen, Imaginarium, among others. The mall has 2 escalators, 1 panoramic elevator, 2 lakes, a skylight all over the upper main floor, Central Monitoring, Air Conditioning - 6 machines, and ambient music with exclusive programming. The Itaipava Mall now represents a new option for living and recreation not only for the people of the 3rd district of Petropolis but also to the nearby 2nd District - Cascatinha, and the 4th District Pedro do Rio. Around the shopping mall there are some commercial establishments and residential class “A”. It is a new benchmark not only for the options to shop, but also for the leisure activities.
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    From Retail Polarities to Superplaces New Tools to Undestand Recent Transfomations in Retail Geography in Italy: The Assago (Mi) Case
    (Edições Universitárias Lusófonas, 2013) Paris, M.; Morandi, C.; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Over the past century in the theories of central places shops and services have been significant features of the traditional core of the city. But the localization strategies of large retailing chains have changed: moving from the city to the metropolitan - or post-metropolitan – space. For this reason some of the interpretative categories we usually deal with have to be updated. This paper is aimed at explaining the relevance of the concept of commercial polarities to understand the transformations in the retail formats and in their localization and at focusing on some exceptional “superplaces”. This research could be the key to comprehend the double role of those polarities – product and producer of changes - in the contemporary metropolitan areas.
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    Retail Design. Do we need a project instrument or a project tool?
    (Edições Universitárias Lusófonas, 2013) Lança, Luís; Loução, Maria Dulce; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    In this communication we write about the evolution of the study of the design tools that support the methodological infrastructure of the Interior Design and Architecture professional practice with special regard to the tools mostly used by Retail Design. We intend to bring forward the concept that the study of the different design artifacts allow us to change the focus from the final product into the activities involved in its design process through a clarification of their participating role in the creative process. The common design tools used in design as the sketch and the physical scale model may in a near future evolve as instruments that incorporate the ability to answer the retail design special needs allowing processes of delegation, evaluation and control that characterize the instruments in other human activities. In our conclusion we offer some insights for future development of the research around this problem space.
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    Shipping container mall: a rising typology
    (Edições Universitárias Lusófonas, 2013) Cabrera Vergara, Maria; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Nowadays, it is rather unusual to find someone that hasn’t come across –either on the streets or in magazines- small shops made out of shipping containers. These little boutiques, so appealing, have often become the flagship stores of iconic brands such as Freitag, Puma or Uniqlo. However, few are the ones who are aware of the existence of shopping malls made out of these same containers. Neither a building, nor a stall –and despite their unusual construction material- they still are mostly considered architectures, but their singular constructive qualities produce a particular architectural outcome worth to be studied thoroughly. The purpose of this paper is twofold. Firstly, to analyze and compare their architectural attributes with those of traditional shopping mall architecture. Secondly, to reflect on whether these new architectural solutions can be considered conceptual models to inspire future commercial typologies, able to respond better to certain arising architectural, social and urban demands.
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    Shopping Mall In The City Context - How Can The Shopping Mall Positively Contribute To The Development Of The City Core?
    (Edições Universitárias Lusófonas, 2013) Paszkowski, Zbigniew; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Recent years in Poland are characterized by the increasing number of new shopping malls, which have changed the cityscapes and, in many cases, relocated the functional city centers to the peripheries. Shopping malls adopted the idea of a city with its pedestrian street structure, shopping and leisure attitudes, converting the public space into a market product. The author is convinced, that, however alien and too expansive, the shopping malls can contribute to the development of the city core areas. There are several conditions, which should be fulfilled, but in general, there are possibilities to strengthen the city image, contribute to its diversity, respond to the functional needs of the city for space improvement and economic growth. These preconditions allow to state, that the shopping mall located in the core of the city, regarding the spatial and historic city context, can contribute to enrichment of the city and create a “positive shoppingscape”.
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    The ShoppingScapes and the infrastructural city
    (Edições Universitárias Lusófonas, 2013) Tavares, Ana; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    Metropolitan landscapes gained, in the last few decades, new forms of materialization due to a double-sided factor: the full infra-structuration of the territory and the potential offered by the auto- -mobilization of the populations. This change of paradigm turned possible for commercial enterprises to discard the functional and scale mixture found in the traditional urban centers and to prefer creating their own, fully accessible, new peripheral centralities. Currently, cities have to be understood not as central places by themselves, but as nodes in an extensive web of interactions that are shaping how we experience the urban daily life at the relational scale. Recently the commercial market seems to have reached stagnation, which is forcing investors to rethink their competitive strategies and to find new business models, from where the e-commerce is arising as a future trend. Can ShoppingScapes, as we know them, be in danger of disappearing?
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    Shoppingscapes architecture as a challenge: possible pattern for Serbia
    (Edições Universitárias Lusófonas, 2013) Stojic, Dragoslav; Stankovic, Danica; Tamburic, Jasmina; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    The paper is based on the multispecies analysis of the „ShoppingScapes“, buildings that are becoming the complimentary part of a city everyday contemporary living, as well as being social and global phenomena. The paper treats aspects of contemporary ShoppingScapes concepts as public spaces and factors of successful ambience created to make shopping more enjoyable. The analysis is based on researching building opportunities in WB, at first in Serbia. These objects as huge energy consumers are more often becoming self-sustaining systems which are using and exploit natural resources taking an active role in creating a new ecology. Having in mind that ShoppingScapes buildings spend a great amount of energy in the service phase, the authors are interested in researching the sustainable pattern for Serbia. This paper explains the influence of urban and cultural dynamic towards architecture of these objects and contemplates future possible solutions.
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    The suburban shoppingscape and the reconfiguration of urban ideals
    (Edições Universitárias Lusófonas, 2013) Daborn, Shirley; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    This paper looks at how the mid-twentieth century suburban shopping center created a pseudo-public space specifically tailored to attract women in their role as the primary shopper. Driven by the demands of a changing urban landscape retail developers combined urban ideals with modern materials and technology to create a shoppingscape that ideologically merged community values with notions of progress. The crisp, clean lines of modern design, paired with the practical delights of childcare facilities, cafes and a women’s lounge area re-presented a mix of city ideals and excitement with the familiarity and comfort of community facilities. Rather than displacing traditional city characteristics and activities, the suburban shopping center combined old and new development concepts to produce a new environment founded on principles of accessibility and comfort.