Revista Lusófona de Arquitectura e Educação nº 08-09 (2013)
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Item A case for the urbanisation of future Irish shoppingscapes(Edições Universitárias Lusófonas, 2013) Greaney, Deirdre; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoThis paper puts forward a case for the urbanisation of future Irish shoppingscapes. It does so out of concern over the lack of urban design that factors in urban social sustainability found in Irish shoppingscapes built during the Celtic Tiger years. With reference to the challenge set to designers by De Solà-Morales (1992): “the urbanization of the private domain as a new challenge,” this research investigates urbanisation from the socio-cultural perspective. It informs itself from the discourse in urban theory focusing on conditions that allow for urban social sustainability. In attempting to define design’s role in the creation of these conditions, an evaluation criterion is drawn from this discourse and applied to shoppingscape case studies, to determine if their designs factor in urban social sustainability. The findings highlight Celtic Tiger shoppingscapes and also demonstrate how the concepts derived from urban theory can inform the design of future shoppingscapes, emphasising conditions that allow for socio-cultural urbanisation.Item A case study: to design a XL supermarket in the Netherlands and its consequences(Edições Universitárias Lusófonas, 2013) Veeger, T. T.; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoOn the outskirts of the centre of Eindhoven (a medium-sized town in the south of the Netherlands), an existing supermarket located along the ring road, which forms part of a chain named “Albert Heijn,” was doubled in size in 2002, making it the flagship of a new “extra large” formula, called “AH XL”. The existing establishment of the supermarket was completely transformed, both the interior and exterior. In this case study we will explain the thoughts and ideas behind the original concept from the perspective of the architect. The original material, such as sketches, models and presentations has been used to construct a timeline of the design process. This paper tries to make clear which stakeholders, references and external influences were important for the development of the final design.Item Culinaryscapes: Typomorphological Changes in Old District Urban Landscape(Edições Universitárias Lusófonas, 2013) Heryanto, Bambang; Sastrawati, Isfa; Patandianan, Marly Valenti; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoThis paper tries to explore the development of urban tourism amenities in an old district of the city. It is inevitable that tourism activities, needs various amenities to accommodate travelers. One of several amenities that travelers look for, beside hotels and shopping places, is the specific tasty local foods. The growing numbers of buildings and eating structures that facilitate culinary activities in the last decades have changed the spatial pattern of the old district of Makassar. Old colonial houses and open spaces have been turned into restaurants, bistros, cafes, and food stalls that serve local and global cuisines. The paper used field observation by identifying buildings structures that facilitate culinary activities through typo-morphological analysis based on the spatial, morphological, functional, temporal, and visual dimensions. The typomorphological changes that are measured in the old district are the type, location, site, form, structure, and distribution pattern of eating place.Item A discussion about new Bucharest ShoppingScapes(Edições Universitárias Lusófonas, 2013) Enache, Cristina; Mihaila, Marina; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoBecause of a multitude of factors, Bucharest has developed in the past 20 years new typologies of shopping buildings and sites, either in the peripheral or in downtown areas. 20 years ago Bucharest has the its “universal” stores like buildings developed in the socialism-communist period of time and well formally designed in a specific local – functional way, but also a few older ones like the former “La Fayette Galleries” actual “Victoria Galleries”. Also some small area of shopping (for public or private commerce) were kept in the city center or in some important areas in a ruined built pattern of ground and 1 up to 3 levels – like in the North Railway Station area. In the beginning of these 20 years a phenomenon of reconversion of these “universal” stores has begun, because of the increased need for private commerce spaces, being something in a very new trend for the city. And because these were situated in the cores of the neighbourhoods, some of them have first become compartmented with “small boutiques” (as they were called), but in fact small private shops – small business of different imported and less local products. As a direct result they kept the initial urban image, and restore only the content and sometimes the global function. There are a few in some areas considered more important that have been transformed into showrooms and offices above, like in Dorobanti Street Area, and lost the initial function of “universal” store. From the beginning of these 20 years in empty urban spaces have appeared new buildings constructed by private owners that were formally enveloped in glass coverings and announcing new attraction points. Most of them were located in the downtown nodes, and at the public space level they aggressed the green available areas. Socialist-communist Era had been left also some finished and unfinished huge structures that were developed initially as “palaces” for the people, huge and with cupolas covering a main atrium. It was in the 2002-2004 when the foreign investors were encouraged to come and reuse these buildings that permit to transform them into city shopping malls. These new malls kept the local volumetric presence and the connections to the urban and neighbourhood space. And because the beginning was made, a long series of city shopping malls has began to emerge in downtown and at peripheral nodes, establishing new interior urban spaces surrounded by another built nature, envisaging a new Bucharest ShoppingScape, but mainly artificial and accepted as a new fashionable space to dress and live for. In fact the notion of urban atmosphere was replaced with an easy way to be and experiment the shopping process in the city: the “non-place” as Marc Auge said in his book. The urban network of commercial areas in Bucharest is present today as a non-hierarchical structure of commercial streets, galleries, shopping malls and large commercial platforms, mixing the old city identity with new icons promoted by the new trends.Item The Estação Shopping Mall in Itaipava(Edições Universitárias Lusófonas, 2013) Gazzaneo, Luiz Manoel; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoThe Estação Shopping Mall was built at the site of the old Itaipava Railway Station and represents a strong point of offering of choice and leisure in the rich district of Petropolitano. It was built in the first decade of this century, and opened in December 2006. It exerts a central role in the district, not only for its architecture, where we have the forms and functionality of contemporary, but also because of the aspects that remind us to the old train station, as well as the functionality and diversity options. The ground forms a “swivel”, a roundabout on Union and Industry Road by providing two access levels. The building has two levels and external accesses by each of these levels: the level of Union and Industry Road - 1st floor level and the area above the terrain. The land has an area of 11,270.00 m2, and an occupancy rate of 75.43%, the occupied area is 8,501.59 m2 and the open area in the ground level is 4,751.41 m2, the building area is 14,336.22 m2 with 105 stores, divided in an area of 781,763 m2 in the Union and Industry level and an area of 651,859 m2 on the ground level. The building has 281 parking spaces - 83 covered in the Union and Industry Road and 198 open on the ground level; water reservoirs have a total capacity of 153,000 liters and Basic Leasing Area of 7,150.00 m2, it have several restrooms with a total of 69 toilets . Also have a flow of vehicles of 17,879 /month (media) and a flow of 71,000 persons/month, public of classes A and B. The Estação Shopping Mall has two anchor stores at Union and industry level, two anchor stores at ground level, 33 shops at the Union and Industry level, 70 shops on the ground level, the possibility of up to twelve (12) feed operations with 100 outdoor seating in the main squares. The anchor stores are Planeta Corpus Fitness and Lojas Americanas in the Union and Industry level. And two cinemas at the ground level, semi-anchors are Vagão Beer Food, Richards, Bank of Brazil, Santander Bank, the satellites shops are Kopenhagen, Osklen, Mr.Cat, Claro, Bob's, Chez Michou, Datelli, Wollner, Sorvete Brasil, Mio, Tableware, Feet Foot, Kevingston, Ary Delicatessen, Imaginarium, among others. The mall has 2 escalators, 1 panoramic elevator, 2 lakes, a skylight all over the upper main floor, Central Monitoring, Air Conditioning - 6 machines, and ambient music with exclusive programming. The Itaipava Mall now represents a new option for living and recreation not only for the people of the 3rd district of Petropolis but also to the nearby 2nd District - Cascatinha, and the 4th District Pedro do Rio. Around the shopping mall there are some commercial establishments and residential class “A”. It is a new benchmark not only for the options to shop, but also for the leisure activities.Item Flagship Stores: The new all-inclusive Shoppingscape(Edições Universitárias Lusófonas, 2013) Sharma, Bhakti; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoShoppingscapes are socio-cultural icons of a city, the signs of an era, the transformers of the urban landscape, and the experience providers to the users. It is around retail or the economic centers of the city, that the cultural and the social centers develop. If the historical precedent of retail, social, and cultural activities existing in a symbiotic relationship is to hold true in today’s market, the definition of shoppingscape can be applied to a new consolidated setting in the form of flagship stores. Flagship stores are retail spectacles that serve the purpose of retailment, exclusive social interaction, creation of culture, all while providing an exclusive sales shrine for the customer. This paper explores the flagship stores as the new shoppingscape and identifies the spatial appropriations with flagship stores that are similar to the traditional shoppingscape where the intent is to convert retail into experience fully integrated into other cultural activities such as theatre and art. Furthermore, this paper explores the impact of an all-inclusive flagship store format that distinguishes it from historic precedents and judges its’ impact on the shoppingscape.Item Just a failed shopping-scape? Urban and public values of Le Mirail’s dalle(Edições Universitárias Lusófonas, 2013) Martín Domínguez, Guiomar; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoThe famous plan for Toulouse-Le Mirail, by Candilis/Josic/Woods (1961), proposed a radical and hitherto new public space, the dalle, an elevated linear ‘stem’ that wove the whole urban intervention and concentrated all the commercial, social and cultural activity of the neighbourhood. However, the project is today stigmatized as a total social failure. The dalle has been demolished and a traditional commercial street has been implemented. Was demolition the sole alternative for Le Mirail’s future? This paper aims at identifying certain themes around the conception of the dalle, capable of informing today’s theory and practice in the design of new shopping/public-scapes. It reflects on both the most positive values of the project and on its naiveties and mistakes, conscious of the social unrest that aggrandized them. Ultimately, it calls for a deeper reflection on the urban proposals of the Modern Movement, beyond demolition as the only possible solution.Item Retail Design. Do we need a project instrument or a project tool?(Edições Universitárias Lusófonas, 2013) Lança, Luís; Loução, Maria Dulce; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoIn this communication we write about the evolution of the study of the design tools that support the methodological infrastructure of the Interior Design and Architecture professional practice with special regard to the tools mostly used by Retail Design. We intend to bring forward the concept that the study of the different design artifacts allow us to change the focus from the final product into the activities involved in its design process through a clarification of their participating role in the creative process. The common design tools used in design as the sketch and the physical scale model may in a near future evolve as instruments that incorporate the ability to answer the retail design special needs allowing processes of delegation, evaluation and control that characterize the instruments in other human activities. In our conclusion we offer some insights for future development of the research around this problem space.Item The role of shopping malls in shaping the Lisbon Metropolitan Area: The Amoreiras Shopping Center case study(Edições Universitárias Lusófonas, 2013) Cardim, João; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoThe Amoreiras Shopping Center (Tomás Taveira, inaugurated in 1985) is one of the most relevant case studies for the understanding of the shopping center phenomenon in the Lisbon region. One of the first major examples of this typology in Portugal, the Amoreiras mark the moment when large shopping centers materialize the fundamental space for the development of a consumer society, made possible due to the stabilization of the country in the post-revolution period of the 1980s. This communication is part of a larger investigation program proposed for a Ph.D. in Architecture and Urbanism, with the provisional title Urban (re)Centralization – The role of shopping malls in shaping the Lisbon Metropolitan Area: between Centro Comercial da Portela and Dolce Vita Tejo. The proposed dissertation assumes the shopping center as an essential element in the regional planning of the metropolitan territories, and also as a potential regenerator of depressed urban and suburban areas.Item Shipping container mall: a rising typology(Edições Universitárias Lusófonas, 2013) Cabrera Vergara, Maria; Escola de Comunicação, Arquitetura, Artes e Tecnologias da InformaçãoNowadays, it is rather unusual to find someone that hasn’t come across –either on the streets or in magazines- small shops made out of shipping containers. These little boutiques, so appealing, have often become the flagship stores of iconic brands such as Freitag, Puma or Uniqlo. However, few are the ones who are aware of the existence of shopping malls made out of these same containers. Neither a building, nor a stall –and despite their unusual construction material- they still are mostly considered architectures, but their singular constructive qualities produce a particular architectural outcome worth to be studied thoroughly. The purpose of this paper is twofold. Firstly, to analyze and compare their architectural attributes with those of traditional shopping mall architecture. Secondly, to reflect on whether these new architectural solutions can be considered conceptual models to inspire future commercial typologies, able to respond better to certain arising architectural, social and urban demands.