IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 2 (2011)

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O Pós-Turismo na Sociedade da Informação
(ISG, 2011) Silva, Vera Dias
The new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.
The Motivations to buy a Perfume
(ISG, 2011) Carrillo Durán, Maria Victoria; Luis Rosário, Filipe Sales
This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume