Rusu, Carmen-Maria2015-02-042015-02-0420131647-1989http://hdl.handle.net/10437/5980The need for transparency and legitimacy in lobbying process has shaped a brand new organizational environment as well as new perspectives in the European Union institutions. This study is aimed to evaluate the significance of EU Green paper on transparency, by establishing a framework for legislation regulation on lobbying, and to explore the role of Public Relations and communication in the lobbying process, focusing on new influences and challenges.application/pdfengopenAccessRELAÇÕES PÚBLICASPUBLIC RELATIONSLOBBYINGUNIÃO EUROPEIAEUROPEAN UNIONPublic relations : government relations and lobbying in a european perspective article