Quico, CéliaDamásio, ManuelVeríssimo, IolandaVAQUINHAS, SARA HENRIQUES FONSECA AZEVEDODenicoli, SergioSousa, Helena2024-11-212024-11-212012Quico, C, Damásio, M, Veríssimo, I & VAQUINHAS, SARA HENRIQUES FONSECA AZEVEDO 2012, Digital terrestrial TV switchover process in Portugal : viewers between a rock and a hard place. in S Denicoli & H Sousa (eds), Digital Communication Policies in the Information Society Promotion Stage. University of Minho, Communication and Society Research Centre, pp. p. 51-74.978-989-97244-8-8http://hdl.handle.net/10437/14730To understand what are the most significant factors for the Portuguese population to either adopt or reject digital TV, was the main goal of the project “ADOPT-DTV: Barriers to digital television adoption in the context of the digital switchover (PTDC/CCI-COM/102576/2008)”, conducted by Universidade Lusófona de Humanidades e Tecnologias. This project focused on the people who receive free-to- air analogue terrestrial TV exclusively, particularly those who have no intention of or are doubtful about adopting digital TV.engopenAccessCOMMUNICATIONDIGITAL TELEVISIONPORTUGALCOMUNICAÇÃOTELEVISÃO DIGITALPORTUGALbookParthttp://www.lasics.uminho.pt/ojs/index.php/digital_communication_polices/