Bodnárová, BiankeVarela, Miguel Nuno AbreuHudacková, Veronika2014-07-222014-07-2220121647-1989http://hdl.handle.net/10437/5363There are many trends in today’s social behavior, among others we would like to highlight that people prefer more and more faster communication channels like social networks. Social networks are determinant of technical development in IT starting in the 20th century. All of different kind of social networks are popular and include an huge number of users, that means power and opportunity to promote for companies. Future marketing means social networks.application/pdfengopenAccessopenAccessREDES SOCIAISSOCIAL NETWORKSMARKETING DIGITALDIGITAL MARKETINGCOMÉRCIO ELETRÓNICOE-COMMERCEarticle