Mason, Keith2007Mason, K 2007, 'Airline marketing: an overview', Revista Lusófona de Ciências Aeronáuticas.Revista Lusófona de Ciências AeronáuticasOutline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challengesapplication/pdfengopenAccessTRANSPORTES AÉREOSCOMPANHIAS AÉREASMARKETINGAIR TRANSPORTAIRLINESMARKETINGAirline marketing: an overviewarticle