Mason, Keith2007Mason , K 2007 , ' Airline marketing: an overview ' , Default journal .1646-3730Revista Lusófona de Ciências AeronáuticasOutline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challengesapplication/pdfengopenAccessTRANSPORTES AÉREOSCOMPANHIAS AÉREASMARKETINGAIR TRANSPORTAIRLINESMARKETINGAirline marketing: an overviewarticle