Mason, Keith2012-05-282012-05-282007http://hdl.handle.net/10437/2627Revista Lusófona de Ciências AeronáuticasOutline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challengesapplication/pdfengopenAccessTRANSPORTES AÉREOSCOMPANHIAS AÉREASMARKETINGAIR TRANSPORTAIRLINESMARKETINGarticle