Carrillo Durán, Maria VictoriaLopes, Paula Bela Rosa LuisVarela, Miguel Nuno Abreu2014-07-192014-07-1920111647-1989http://hdl.handle.net/10437/5344The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.application/pdfporopenAccessPUBLICIDADE EXTERIOROUTDOOR ADVERTISINGESTUDOS DE CASOCASE STUDIESarticle