Lang, Holger2021Lang , H 2021 , ' The same as it ever was ? A chance for creating new qualities in our exchanges ' , International Journal of Film and Media Arts : Vol. 6, nº 3: Special Issue (2021) .2183-9271International Journal of Film and Media Arts : Vol. 6, nº 3: Special Issue (2021)(...) Since then, the academic world has undergone some radical changes, and the process is not near its conclusion. Academia is a very close-knit environment, proud of its conditions and requirements, methods, and procedures. Still, the impact of the Covid-19 pandemic is providing unexpected possibilities to develop, question and reform central elements of it.application/pdfengopenAccessAUDIOVISUALINOVAÇÃOMUDANÇA SOCIOCULTURALAUDIOVISUALINNOVATIONSOCIOCULTURAL CHANGEarticle