Lang, Holger2021Lang, H 2021, 'The same as it ever was ? a chance for creating new qualities in our exchanges', International Journal of Film and Media Arts : Vol. 6, nº 3: Special Issue (2021), vol. 6, no. 3, pp. 7-16. https://doi.org/10.24140/ijfma.v6.n3.012183-9271International Journal of Film and Media Arts : Vol. 6, nº 3: Special Issue (2021)(...) Since then, the academic world has undergone some radical changes, and the process is not near its conclusion. Academia is a very close-knit environment, proud of its conditions and requirements, methods, and procedures. Still, the impact of the Covid-19 pandemic is providing unexpected possibilities to develop, question and reform central elements of it.application/pdfengopenAccessAUDIOVISUALINOVAÇÃOMUDANÇA SOCIOCULTURALAUDIOVISUALINNOVATIONSOCIOCULTURAL CHANGEarticlehttps://doi.org/10.24140/ijfma.v6.n3.01