Carrillo Durán, Maria VictoriaLuis Rosário, Filipe Sales2014-07-192014-07-1920111647-1989http://hdl.handle.net/10437/5340This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfumeapplication/pdfporopenAccessPRODUTOS COSMÉTICOSCOSMETICSCOMPORTAMENTO DOS CONSUMIDORESCONSUMER BEHAVIOURPERFUMESarticle