Varela, MiguelLopes, Paula Bela Rosa LuisRamalhoto, Filomena2017-05-302017-05-302014ISSN 1647-1989http://hdl.handle.net/10437/7944This article aims to analyse the importance of the event as an integrated tool in communication and marketing. The literature review stresses the importance of business management as a way to guide a company in order to produce and which has the support of the Marketing to perform the management of the product / service as well as to help communicate. Under the various communication tools the researchers highlight the events as a way to divulge the companies and the brands to their different stakeholders.application/pdfengopenAccessGESTÃOMANAGEMENTCOMUNICAÇÃOCOMMUNICATIONMARKETINGEVENTOSEVENTSarticle