Ferrão, Francisco2014-07-222014-07-2220121647-1989http://hdl.handle.net/10437/5372The success of an Internet site depends on a well-defined E-Channel Strategy. This is based on the Site Strategy which reflects the objectives of the site, on the target segments of existing and potential clients and on how value propositions can be built to satisfy their needs.application/pdfporopenAccessINTERNETESTRATÉGIAS DE MARKETINGMARKETING STRATEGIESESTRATÉGIAS DE COMUNICAÇÃOCOMMUNICATION STRATEGIESarticle