Marques, Pedro Carmona2019Marques , P C 2019 , ' Building sustainable creativity: a conceptual framework ' , Default journal .1646-3730Climate change, limited energy resources and population growth raise questions about sustainability and decisions for future generations. There is a need to contribute to a more sustainable world. This can be achieved with the use of creativity in, for example, product lifecycle management. Built on the literature about creativity and sustainability, a conceptual framework of sustainable creativity is proposed on the integration of the fields. The proposed framework is an attempt to the creation of sustainable concepts and includes the domains of “decomposition” and “integration” where the problem-, idea-, and concept-space are built on. Feedback loops are analysed and discussed as an important part of any radical/incremental product/service development within lifecycle management activities.application/pdfengopenAccessSUSTAINABILITYCREATIVITYPRODUCT LIFECYCLE MANAGEMENT (PLM)article