Korzer, Tanja2015-07-062015-07-0620131646-6756http://hdl.handle.net/10437/6527Revista Lusófona de Arquitectura e EducaçãoShopping centres have been criticized for leading to ‘identikit’ high streets. But what do developers and operators of shopping centres get right? What can they teach us regarding the development of retail areas in towns and small cities? The competitive muscle of integrated shopping centres poses a major threat to small shops in towns. Moreover, many towns have been or will be hit by population shrinkage, significantly impacting on the development of their high streets. But since towns large and small remain important in Germany’s regional planning structure, the author attempts to identify new solutions for the development of the high street based on shopping centres’ success factors.application/pdfengopenAccessARQUITETURAARCHITECTURECENTROS COMERCIAISSHOPPING CENTRESCOMÉRCIO RETALHISTARETAIL TRADEESTABELECIMENTOS COMERCIAISCOMMERCIAL ESTABLISHMENTSDESENVOLVIMENTO URBANOURBAN DEVELOPMENTMARKETINGGERMANYALEMANHAMARKETINGarticle