Mason, Keith2007Mason, K 2007, 'Airline distribution', Revista Lusófona de Ciências Aeronáuticas.Revista Lusófona de Ciências AeronáuticasDistribution - Factors affecting distribution strategy • Airlines drive to reduce costs - Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel productsapplication/pdfengopenAccessTRANSPORTES AÉREOSCOMPANHIAS AÉREASINDÚSTRIA AÉREAAIR TRANSPORTAIRLINESAIRLINE INDUSTRYarticle