Biernacka-Ligie,Ilona2015-02-042015-02-0420131647-1989http://hdl.handle.net/10437/5965The concept of "small homeland" is a complex term, because it consists in something called the "spirit of place” and what is difficult to define, since it touches human consciousness, their feelings and experiences. It is therefore a kind of mystical space, which is the spatial component of world outlook, the concept of morality and location of values, which a human being associates with and accepts in their pragmatic actions. Regional education is a common and natural phenomenon. It results from the need to preserve, consolidate and hand down future generations the heritage of thought, knowledge, skills and achievements not only in the sphere of cultural output and history, but in every aspect of life. The main thesis of the present study is the assumption that regional education fosters the development of tourism and it helps to achieve educational and economic benefits resulting from it. It requires, however, to offer a specific tourist product, as well as specific methods and marketing tools of its promotion adapted to the perception and financial capacities of recipients. Of great importance in this regard are: the level, methods and techniques to provide information on offered tourist product (comprehensive and attractive range of tourist services, average and lower standard of accommodation). Thanks to this information potential tourists can obtain knowledge of the region and country which they wish to knowapplication/pdfengopenAccessTURISMOTOURISMCULTURACULTUREEDUCAÇÃOEDUCATIONarticle