FCSEA - Artigos de Revistas Nacionais com Arbitragem Científica

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http://hdl.handle.net/10437/10959

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    Balanced Scorecard Dinâmico: Uma Proposta de Modelação da Dinâmica das Organizações
    (Escolar Editora, 2010) Capelo, Carlos; Dias, João Ferreira; Faculdade de Ciências Sociais, Educação e Administração
    O Balanced Scorecard (BSC) tem vindo a revelar-se um conceito popular como ferramenta de suporte à descrição e implementação da estratégia organizacional. Esta abordagem propõe que os gestores se foquem no desenvolvimento e utilização dum número reduzido de indicadores críticos de desempenho, financeiros e não financeiros, que combinam diferentes disciplinas e perspectivas da organização e que estão articulados numa cadeia causal que explica de forma consistente o desempenho futuro de acordo com a estratégia formulada. Contudo, diversas dúvidas e críticas tem emergido relativamente à qualidade do processo de desenvolvimento do BSC e que colocam em causa a consistência e a validade da estrutura de indicadores que constitui o instrumento fundamental para o controlo da implementação da estratégia. Com o propósito de ultrapassar estes problemas, uma abordagem baseada na modelação e simulação dinâmica (dinâmica de sistemas) é proposta como suporte ao processo de desenvolvimento do BSC. Esta abordagem permite acelerar e melhorar a aprendizagem dos gestores acerca do processo de criação futura de valor que está associado à estratégia formulada e respectiva implementação, contribuindo assim para a validade e consistência da estrutura de indicadores do BSC.
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    A Feedback Learning and Mental Models Perspective on Strategic Decision Making
    (Edições Universitárias Lusófonas, 2009-04) Capelo, Carlos; Dias, João Ferreira; Faculdade de Ciências Sociais, Educação e Administração
    This study aims to be a contribution to a theoretical model that explains the effectiveness of the learning and decision-making processes by means of a feedback and mental models perspective. With appropriate mental models, managers should be able to improve their capacity to deal with dynamically complex contexts, in order to achieve long-term success. We present a set of hypotheses about the influence of feedback information and systems thinking facilitation on mental models and management performance. We explore, under controlled conditions, the role of mental models in terms of structure and behaviour. A test based on a simulation experiment with a system dynamics model was performed. Three out of the four hypotheses were confirmed. Causal diagramming positively influences mental model structure similarity, mental model structure similarity positively influences mental model behaviour similarity, and mental model behaviour similarity positively influences the quality of the decision.
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    Scenario Planning and Evaluation of Pricing Strategies in the Portuguese Bulk LPG Market
    (SYSTEM DYNAMICS SOCIETY, 2004-07) Capelo, Carlos; Faculdade de Ciências Sociais, Educação e Administração
    Portugal has the largest LPG (Liquefied Petroleum Gas) share of primary energy demand in the EU (about 5%). Due to the increasing international cost of LPG in the last years and the high price sensitivity of the consumers the preference for substitute energy sources in new and existing consumers has been increasing. To select the kind of energy, some consumer estimate and compare the total costs while others follow agents (equipment sellers) recommendations. It takes time to build agents perception about the most advantageous source of energy, which is seen as an important resource that drives client resource accumulation and retention. Marketing strategies have to take into consideration some market dynamic effects derived from the accumulation and depletion of these resources. A simple system dynamics model was built, combined with Economic Value Added framework, to evaluate some pricing strategies under different scenarios of LPG international cost.
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    A System Dynamics-Based Simulation Experiment for Testing Mental Model and Performance Effects of Using the Balanced Scorecard
    (Edições Universitárias Lusófonas, 2009-01) Capelo, Carlos; Dias, João Ferreira; Faculdade de Ciências Sociais, Educação e Administração
    This study develops a theoretical model that explains the effectiveness of the balanced scorecard approach by means of a system dynamics and feedback learning perspective. Presumably, the balanced scorecard leads to a better understanding of context, allowing managers to externalize and improve their mental models. We present a set of hypotheses about the influence of the balanced scorecard approach on mental models and performance. A test based on a simulation experiment that uses a system dynamics model is performed. The experiment included three types of parameters: financial indicators; balanced scorecard indicators; and balanced scorecard indicators with the aid of a strategy map review. Two out of the three hypotheses were confirmed. It was concluded that a strategy map review positively influences mental model similarity, and mental model similarity positively influences performance.