Publicações científicas Universidade Lusófona

O Repositório Científico Lusófona é um serviço digital que congrega os trabalhos científicos produzidos na Universidad Lusófona, disponibilizando de forma pública e universal a produção científica da Universidade.

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ULusófona - Centro Universitário de Lisboa
A Universidade Lusófona é a maior Universidade privada em Portugal e é parte integrante do subsistema particular e cooperativo do ensino superior português.
ULusófona - Centro Universitário do Porto
A ULusófona - Centro Universitário do Porto é uma Instituição de Ensino Superior que assume a vocação de ensino, formação e investigação e que, simultaneamente, visa angariar um caráter próprio e diferenciador no respeita ao desenvolvimento científico, cultural, económico e social.

Recent Submissions

Marketing territorial como instrumento de promoção turística dos territórios rurais
(2025) Martins, Rita Soraia Silva; Faculdade de Comunicação, Arquitetura, Artes e Tecnologias da Informação; Macedo, Maria de Lurdes de Sousa
O marketing não é somente aplicado no mercado dos bens e serviços, sendo crescentemente empregue pelos territórios como instrumento de desenvolvimento económico, captação de investimento externo, dinamização da atividade turística e incremento das exportações. Para a concretização destes objetivos é imprescindível a integração da vertente estratégica, com especial ênfase para a incorporação do planeamento estratégico, nomeadamente a fase de diagnóstico. Esta etapa permite aos decisores obter um conhecimento aprofundado sobre as dinâmicas territoriais, facilitando a definição de ações orientadas para a valorização das vantagens competitivas e para a mitigação das fragilidades identificadas. A literatura sublinha que, dada a natureza intangível do produto “destino turístico”, a dimensão comunicacional assume um papel preponderante no processo decisório do visitante, pois a escolha do destino está fortemente condicionada pela quantidade e qualidade da informação disponibilizada. Neste enquadramento, e considerando que a principal responsabilidade da Agência Monstros consistia na conceção de suportes e na implementação de ações de comunicação para promover a Rota junto dos diferentes públicos, o presente estudo propõe-se a analisar, através da metodologia de estudo de caso, as opções estratégicas adotadas pela agência para o publicitar. Pretende-se, desta forma, identificar os pontos fortes e as limitações dessas escolhas, apresentando propostas alternativas que possam contribuir para uma comunicação mais eficaz desta tipologia de produto. Os resultados obtidos evidenciam que a combinação de meios de comunicação físicos e digitais revelam-se uma estratégia adequada. Na fase da pré viagem, os potenciais turistas recorrem sobretudo a fontes digitais, ao passo que, no destino, observa-se uma prevalência do consumo de conteúdos disponíveis em fontes físicas. Contudo, no que respeita às redes sociais, a ausência de uma análise ao perfil do turista levou à utilização indiferenciada das plataformas Facebook e Instagram, o que resultou num número de seguidores consideravelmente díspares. Torna-se, assim, imperativo que, além de um diagnóstico rigoroso ao contexto territorial, seja realizada uma análise aos canais de comunicação para averiguar quais os mais utilizados pelo segmento alvo, a fim de garantir uma estratégia comunicacional mais assertiva.
Designing for tomorrow : inspiring students to shape a better world
(Universidade de Aveiro, 2025) Cadete, Carla; HEI-LAB - Human Environment Interaction Lab
This article focuses on a pedagogical practice implemented in an academic context with undergraduate Communication Design students at (university name to be added), since 2016. In the degree in Communication Design, we encourage students to participate in national and international competitions, allowing them to challenge with new briefs, stimulate their creativity, and compete with peers from other institutions and countries. One notable competition we participate in is the International Poster for Tomorrow, which focuses on social and environmental issues where our student’s work is often recognized. The paper is structured into four main parts: Introduction, Literature Review, Work Methodology, and Final Considerations. The creative process was done using the Design Thinking methodology (problem definition, project ideation, prototyping, and implementation). This pedagogical practice has proven to be valuable in several ways: (i) Firstly, it enables the integration of students in social projects and fosters an empathetic mindset beyond commercial considerations, addressing critical issues for a better world; (ii) recognition from previous years motivate new students; (iii) interdisciplinary approach helps students develop a broader range of skills that prepare them for future challenges in their design careers; (iv) it provides an excellent opportunity for the selected poster authors to have their work recognized, published, and disseminated; (v); it helps improve their portfolio. This article focuses on a pedagogical practice implemented in an academic context with undergraduate Communication Design students at (university name to be added), since 2016. In the degree in Communication Design, we encourage students to participate in national and international competitions, allowing them to challenge with new briefs, stimulate their creativity, and compete with peers from other institutions and countries. One notable competition we participate in is the International Poster for Tomorrow, which focuses on social and environmental issues where our student’s work is often recognized. The paper is structured into four main parts: Introduction, Literature Review, Work Methodology, and Final Considerations. The creative process was done using the Design Thinking methodology (problem definition, project ideation, prototyping, and implementation). This pedagogical practice has proven to be valuable in several ways: (i) Firstly, it enables the integration of students in social projects and fosters an empathetic mindset beyond commercial considerations, addressing critical issues for a better world; (ii) recognition from previous years motivate new students; (iii) interdisciplinary approach helps students develop a broader range of skills that prepare them for future challenges in their design careers; (iv) it provides an excellent opportunity for the selected poster authors to have their work recognized, published, and disseminated; (v); it helps improve their portfolio. Keywords: Pedagogical Practice, Design Education, Societal and Environmental Competition, Holistic Approach, Student Empowerment, Communication Design
Crescine State of European Film : an overview of key industry trends, insights, and policy recommendations for the European Film and Audiovisual industry
(Universidade Lusófona, 2026) Saluveer, Sten-Kristian; Damásio, Manuel José; Ibrus, Indrek; Kostovska, Ivana; Øfsti, Marius; Hammoud, Paul; Ranaivoson, Heritiana; Materska-Samek, Marta; Cachapa, Possidonio; Kotlińska, Małgorzata; Bengesser, Cathrin; Pernin, Judith; Primorac, Jaka; Grácio, Rita; Neves, José Carlos; Kauber, Sten; Perim, Claudilene Moura; Rohn, Ulrike; Kiaupaite, Ruta; Litvinaite-Jablonskiene, Aiste; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
Three years ago, when CresCine - a Horizon Europe funded academia to industry project - commenced, the notion of arming the European film industry with deep, data-backed insights emerging from the intersection of academia and business seemed an unfathomable goal. Encounters between researchers, practitioners, and creators were scarce; engagement with decision-makers and policymakers across sectors was equally sparse with a few Admittedly, the times have changed radically within these 36 months: the value chain, particularly for independent and small-country films, has disintegrated with no long-term blueprint in place. The streaming landscape has consolidated further alongside the superstreamers and global platforms. The disparity between market leaders and independents has only widened alongside the digital - physical distribution gap,, and AI and virtual production´- once theoretical novelties - are now regular companions to EU filmmakers. Paradoxically, research and data-driven insights, once accessible only to well-resourced policy, business, and ecosystem actors, are now called for and needed more than ever. So, what has CresCine managed to achieve? Our biggest gain within these 36 months was to bridge the gap between academia and industry collaboration, taking the resulting deep knowledge directly to the stakeholders. Whether through our 10+ in-depth dossiers and policy guides, deep dives into audiences and the state of skills, the greening toolbox, or our digital tools FIDA (Film Industry Data Repository) - our database with data-driven dashboards and simulations - and CineFlux (AI driven tool for audiences and market research); CresCine managed to carve its way into powering the best decisions for the industry alongside its venerable foregoers from public and private entities, festivals and markets and our own native, small ecosystems in Europe. Secondly, we put small markets and their issues and contributions to European cinema back on the map, demonstrating that they are not monolithic but diverse ecosystems with their own avenues and contributions to the overall fabric of the EU’s audiovisual business. We looked into the state of skills deep and wide, highlighting limitations and opportunities for training managers and leaders, as well as diversifying the skills portfolio across the domain, especially in countries that only have a few specialists for the vertical. We synthesized the state of sustainability and greening into a coherent toolbox...
AVLMA : Laban movement analysis as catalyst for generative art in an experimental audiovisual pipeline using mediapipe
(Association for Computing Machinery, Inc, 2026) Antunes, Rui Filipe; Lima, Cecília de; Olivero, Lucas Fabian; Simão, Emília; Sá, Alberto; Fernandes-Marcos, Adérito; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
This paper investigates the potential of real time movement analysis as a driver for generative audiovisual performance. Premised on a generative logic of movement fueling transformation, we propose an experimental pipeline — AVLMA — that fuses Laban Movement Analysis (LMA) with real time motion capture using MediaPipe. The system extracts spatial and qualitative features of bodily movement to modulate generative sound and visuals in a live performance context. Key components include: particle systems that trace bodily landmarks with expressive variation; a swarm based visual model employing boid dynamics to reflect motion complexity; cellular automata that evolve in response to movement flow characteristics; and a FAUST based audio engine responsive to LMA derived parameters. These layers interconnect through a unified interface developed in Unity3D, forming a reactive, self organizing audiovisual ecosystem. Rather than functioning as background embellishment, the audiovisual system becomes an active agent in the experimental performance—interpreting and responding to the dancer’s evolving gestures. This study expands on the notion of choreography as computation and demonstrates how movement analysis can serve not only as input but as an aesthetic grammar for generative media
Echoes of creativity : bridging pedagogy and innovation through a Real-World Design Project
(The International Academic Forum (IAFOR), 2024) Cadete, Carla; HEI-LAB - Human Environment Interaction Lab
During the second semester of 2022/23, a pedagogical practice was implemented at Porto Lusófona University for second-year Communication Design undergraduates. The rock band Squeezos, consisting of five young musicians from Porto City, challenged the 2nd-year Design class to create a graphic image for their upcoming album cover. This request came from one of the band members who was also a student from the first-year course. In response, the students generated design proposals, and the band selected one for the album cover. The project followed the Design Thinking methodology, from problem definition to project ideation, prototyping, and implementation. The article is structured into four sections: Introduction, literature review, work methodology, and conclusion. This initiative was mutually beneficial for the musicians, who are university students and cannot afford to pay professional designers. Design students are allowed to participate in a real-world project and apply the tools and methods acquired during their coursework; it exemplifies a successful initiative, where pedagogical activities converge with collaborative involvement as a motivational force for students; it was an excellent way to prepare graduates for the professional sphere by fostering engagement through innovative practices; engaging in the design process for an actual music album cover lets students to gain hands-on experience, equipping them with valuable skills and insights beyond traditional classroom activities; furthermore, provides a tangible learning opportunity and enhances the practical value of students' academic endeavors by allowing them to showcase their work in the market, thereby improving the quality of their portfolios.