Cogitur : Journal of Tourism Studies

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http://hdl.handle.net/10437/11056

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Percorrer Cogitur : Journal of Tourism Studies por autor "ECEO - School of Economic and Organisational Sciences"

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    The definition and scope of tourism : a necessary inquiry
    (Edições Universitárias Lusófonas, 2012) Cunha, Licínio; ECEO - School of Economic and Organisational Sciences
    Throughout the 20th century international bodies recognized the need to define the basic concepts of tourism with a view to obtaining comparable statistics. At the same time, scholars and researchers tried to define tourism, no longer with the concern of compiling statistics,but in the attempt to characterize a complex activity which emerged at the beginning of the century. However, these definitions do not provide a clear understanding of the phenomenon of tourism, nor do they comprehend the whole reality. The present paper aims to identify the insufficiencies of various definitions with the purpose of contributing to finding a definition which may merit acceptance from the scientific community.
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    Determinants of portuguese wine & enotourism consumer behaviour
    (Edições Universitárias Lusófonas, 2010-07) Serra, Elisabete Magalhães; Vieira, José M. Carvalho; Spawton, Tony; ECEO - School of Economic and Organisational Sciences
    This study tries to understand what needs to be done to improve value perceptions and wine usage (1) Change the Portuguese wine and enotourism industry profile to adjust to huge competitive marketplace because it is still production-based; more sales than marketing oriented and the market data are less important then production and sales ones; (2) Enhance strongly the relationship between the wine and enotourism company and final consumers by “management synergies”; high “innovativeness to market” ;“marketing research” and by an effective brand strategy. In this line, this paper provides an overview about strategic factors that determine the Portuguese wine and enotourism decision making process. The results of this research enable the essential features of a consumer profile of purchase and consumption to be obtained with respect to: (1) the structure of attributes - intrinsic and extrinsic - that Portuguese still wine consumers best recognise and value in determining its quality, (2) the motivational structures that encourage and guide them in their decision making process when purchasing and consuming wine and enotourism services, (3) the anticipated effect of interaction between different situations of consumption with different price bands.
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    Tourism representation and semiotics : directions for future research
    (Edições Universitárias Lusófonas, 2009-01) Ribeiro, Nuno F.; ECEO - School of Economic and Organisational Sciences
    O objectivo desta breve nota de pesquisa é dar a conhecer ao leitor um método de pesquisa científica em turismo relativamente pouco utilizado mas com um grande potencial - a análise semiótica, ou análise semiótica de conteúdo. Conquanto existam alguns estudos em que a análise semiótica é utilizada como método de pesquisa científica, nomeadamente na área da representação turística, o seu potencial permanece relativamente pouco explorado. Esta nota de pesquisa sumariza a literatura relevante nesta área, sublinha a sua importância, e apresenta uma série de possíveis avenidas de pesquisas futuras. Implicações práticas e académicas desta linha de inquérito são discutidas no final do artigo.