Percorrer por autor "Cruchinho, Alexandra"

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    Editorial
    (Lusofona University, 2024-06-21) Cruchinho, Alexandra; ECATI - School of Communication, Architecture, Arts and Information Technologies
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    Fashion and new technologies : from fashion film to expanded reality - Castelo Branco moda
    (Lusofona University, 2022-12-14) Cruchinho, Alexandra; Naik, Neel; Pereira, Selma; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    One of the ways that the designers and the fashion brands select to present and advertise their new collection to the market, the press and the consumer is through the fashion show. In a national context, these fashion shows, which can be for the brand or the designer or multi-brand, have very similar formats, however, at the international level, we can find numerously diverse approaches to the aesthetics of the fashion show of a brand or a designer. The use of digital technologies has become an already adopted alternative in some fashion shows of international reference. Digital technologies seek to make the virtual experience of consumers as close as possible to reality, whether in the direct sale of a product or the promotion of an individual product, brand or lifestyle, through a concept or idea. Fashion film, with its more conceptual, independent and bold nature, has been contributing to the diffusion of the border between the virtual and the real and to create unique experiences for the audiences. Thus, it has been gaining a strong presence in the world of fashion and has conquered diverse audiences. This work presents some examples of international fashion shows that resorted to the use of various applications of digital technologies and, more specifically, the case study of Castelo Branco Moda #19 and the use of audiovisual for the creation of a fashion film outlining the concept and opening of the fashion show.
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    Inclusivity in fashion design and social sustainability finally fashion project
    (Lusofona University, 2024-06-21) Cruchinho, Alexandra; REIS, BENILDE MENDES DOS; Neves, José Carlos; SANCHEZ, JOSÉ LUÍS GONÇALVES; Vaz, Sara Elisabete Pinho; ECATI - School of Communication, Architecture, Arts and Information Technologies; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    Finally Fashion is the concept that led us to carry out exploratory research, in a classroom context, to answer questions posed by creating new products. The questions reveal, as a starting point, a need for fashion design to intervene. Finally Fashion stands for Finally Fashion and represents an ongoing search by a group of three wheelchair users with reduced mobility to find new products that are not unlike those usually found on the market and that follow trends. This social sustainability project seeks to include groups that, given their characteristics, are often on the margins of society in general. The challenge was set by a group of Fashion Design and Production students from Lusófona University, who sought to adapt garments already on the market to the needs of this type of consumer. In the first phase, the results were very satisfactory, and some of the questions raised regarding the project were resolved. However, they are still being studied for realising and testing prototypes later. The ideas proposed by the students were presented to the group (client), and essential input was received from the user to improve the proposals in the prototype realisation phase. The students showed a very high level of interest in realising the project, which made it possible to show the broader scope and relevance of fashion design to the community from a perspective of inclusivity and social sustainability. Keywords: Social Sustainability; Fashion Design; Modelling; Inclusivity