Percorrer por autor "Jorge, Ana"

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    In the mood for disconnection
    (SAGE Publications Inc., 2021-12) Karppi, Tero; Chia, Aleena; Jorge, Ana; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    The needs and desires to disconnect, detox, and log out have been turned into commodities and found their expressions in detox camps, self-help books, and “offline” branded apparel. Disconnection studies have challenged the power of commodified disconnective practices to create real social change. In this article, we build on the notion of affective attunement to explore how disconnection commodities provide differential ways for individuals to respond to the challenges of connectivity, and how they can form larger patterns of resistance that cannot be dismissed as futile. We examine the ambiguity of disconnection commodities through three examples: a smartwatch kill switch and stealth mode features, detox floatation tank therapy, and make-up lines. Our approach turns the perspective from ends to the means of disconnection. We argue that these commodities do not offer hard breaks but they do let users attune to connectivity.
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    Memeability and sharenting : the affective economy of children on social media
    (SAGE Publications Ltd, 2025-03-12) Marôpo, Lidia; Jorge, Ana; Carvalho, Bárbara Janiques de; Neto, Filipa; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    This article considers how children’s memeability is entangled with commercial sharenting narratives through two case studies of (mothers) influencers and their daughters in Brazil and Portugal. The Brazilian mother privileges cute aesthetics by enchantment in an inspirational sharenting and does not promote the child’s memeability. In contrast, the Portuguese influencer privileges cringe aesthetics, encouraging her daughter’s memeability by exploring the ambivalence of parenting with humor in a transgressive sharenting. The findings point to the unpredictability and uncontrollability of the memetic culture. In Brazil, the child’s image was appropriated for playful and parodic engagement, neglecting her privacy, reputation, and well-being despite her mother’s public complaint. This unauthorized memeability results from the girl’s celebrification after her display in viral content and advertising campaigns. In contrast, the encouraged memeability of the Portuguese influencer does not exceed her community of followers since her daughter’s recognition seems limited to an extension of the mother’s self.
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    Mummy influencers and professional sharenting
    (SAGE Publications Ltd, 2022-02) Jorge, Ana; Marôpo, Lidia; Coelho, Ana Margarida; Novello, Lia; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–life balance as an influencer and their boundaries for privacy and intimacy. It demonstrates how prominent mummy influencers reproduce a neoliberal ethos which favours an individual management of reconciling motherhood and a career in the context of post-austerity and precarity, through an emotional discourse that promotes relatability with the audience, converted into an essentially consumerist agenda.
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    ‘When you realise your dad is Cristiano Ronaldo’ : celebrity sharenting and children’s digital identities
    (Routledge, 2022) Jorge, Ana; Marôpo, Lidia; Neto, Filipa; CICANT - Centre for Research in Applied Communication, Culture, and New Technologies
    Sharenting, or the practice of sharing one’s parenting or information about one’s children on social media, occurs in an increasingly platformized digital culture, where visual formats are central across participatory and commercial repositories. This paper investigates the articulation between sharenting as performed by celebrities and the wider construction of children’s digital identities. Through qualitative content analysis, this research looks at how Cristiano Ronaldo, the most-followed individual on Instagram since 2018, his partner, and his mother shared information about his children on that social media platform between 2018 and 2020. Through manual exploration, we searched for Ronaldo’s children across a variety of digital spaces. Our analysis reveals that sharenting on Instagram engages audiences through the portrayal of children as the parents’ extended self. Content from Instagram and news media is appropriated in vernacular and commercial digital spaces for conflicting affects: the cute father-son dyad, and the son as extension of the uber-famous, vain father. This extreme case shows how the digital identities of children of celebrities are widely public, formed by the everyday, intimate content of the family’s life, which is persistent and collectively recreated by news media, vernacular culture, and commercial platforms. Keywords: Instagram; memes; football; affect; family; social media