Percorrer por autor "Jorge, Ana Margarida Ferreira Rato"

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    Children’s cancer narratives on YouTube : Agency and entrepreneurship in Brazilian CarecaTV
    (SAGE Publications Ltd, 2020) Marôpo, Lidia; Carvalho, Raiana de; Jorge, Ana Margarida Ferreira Rato; CICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
    This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.
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    Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
    (2021) Jorge, Ana Margarida Ferreira Rato; Oliva, Mercè; Aguiar, Luis L M.; CICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
    This article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst an “austerity culture” justifying welfare cuts, promoting entrepreneurialism as “success”, and presenting neoliberal policies as “common sense”. Our analysis reveals Ronaldo portrayed as a member of the economic elite criticized for the high earnings of football players and celebrity tax privileges; as an ungrateful immigrant who does not contribute enough to society; and as “one like us” maneuvering to evade taxes. The comparative analysis shows audiences had double standards based on their feelings toward the celebrity, and they interpreted this case positively or negatively in relation to the inefficiency of the fiscal and justice systems in Southern Europe.
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    Recensões: Willliam Leiss, Stephen Kline, Sut Jhally & Jacqueline Botterill (2005) Social Communication in Advertising – Consumption in the Mediated Marketplace. New York: Routledge, 683 pp.
    (Edições Universitárias Lusófonas, 2007) Jorge, Ana Margarida Ferreira Rato; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação