Percorrer por autor "Mason, Keith"

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    Airline distribution
    (Edições Universitárias Lusófonas, 2007) Mason, Keith; Escola de Ciências Económicas e das Organizações
    Distribution - Factors affecting distribution strategy • Airlines drive to reduce costs - Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel products
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    Airline marketing: an overview
    (Edições Universitárias Lusófonas, 2007) Mason, Keith; Escola de Ciências Económicas e das Organizações
    Outline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challenges
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    Nature of Airline Demand
    (Edições Universitárias Lusófonas, 2008) Mason, Keith; Escola de Ciências Económicas e das Organizações
    The Airline Industry • Big and Wide and Tall • Characteristics • Changes in Demand • Key Issues