Eye tracking data representation and visualization : on information and communication studies at CETAC.MEDIA

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dc.contributor.authorMealha, O.
dc.contributor.authorVeloso, A.
dc.contributor.authorAlmeida, Samuel
dc.contributor.authorRodrigues, R.
dc.contributor.authorRoque, L.
dc.contributor.authorMarques, R.
dc.contributor.authorManteigueiro, C.
dc.contributor.institutionEPCV - School of Psychology and Life Sciences
dc.date.issued2012
dc.descriptionJournal of Eye Tracking, Visual Cognition and Emotion
dc.description.abstractEye tracking has become a preponderant technique in the evaluation of user interaction and behaviour with study objects in defined contexts. Common eye tracking related data representation techniques offer valuable input regarding user interaction and eye gaze behaviour, namely through fixations and saccades measurement. However, these and other techniques may be insufficient for the representation of acquired data in specific studies, namely because of the complexity of the study object being analysed. This paper intends to contribute with a summary of data representation and information visualization techniques used in data analysis within different contexts (advertising, websites, television news and video games). Additionally, several methodological approaches are presented in this paper, which resulted from several studies developed and under development at CETAC.MEDIA - Communication Sciences and Technologies Research Centre. In the studies described, traditional data representation techniques were insufficient. As a result, new approaches were necessary and therefore, new forms of representing data, based on common techniques were developed with the objective of improving communication and information strategies. In each of these studies, a brief summary of the contribution to their respective area will be presented, as well as the data representation techniques used and some of the acquired results.en
dc.formatapplication/pdf
dc.identifier.citationMealha, O, Veloso, A, Almeida, S, Rodrigues, R, Roque, L, Marques, R & Manteigueiro, C 2012, 'Eye tracking data representation and visualization : on information and communication studies at CETAC.MEDIA', Journal of Eye Tracking, Visual Cognition and Emotion.
dc.identifier.issn1647-7677
dc.language.isoeng
dc.peerreviewedno
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofJournal of Eye Tracking, Visual Cognition and Emotion
dc.rightsopenAccess
dc.subjectEYE TRACKING
dc.subjectINTERAÇÃO HOMEM-COMPUTADOR
dc.subjectHUMAN-COMPUTER INTERACTION
dc.subjectEYE TRACKING
dc.titleEye tracking data representation and visualization : on information and communication studies at CETAC.MEDIAen
dc.typearticle

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Journal of Eye Tracking, Visual Cognition and Emotion nº 02 (2012)