Determinants of portuguese wine & enotourism consumer behaviour

dc.contributor.authorSerra, Elisabete Magalhães
dc.contributor.authorVieira, José M. Carvalho
dc.contributor.authorSpawton, Tony
dc.contributor.institutionEscola de Ciências Económicas e das Organizações
dc.date.issued2010-07
dc.description.abstractThis study tries to understand what needs to be done to improve value perceptions and wine usage (1) Change the Portuguese wine and enotourism industry profile to adjust to huge competitive marketplace because it is still production-based; more sales than marketing oriented and the market data are less important then production and sales ones; (2) Enhance strongly the relationship between the wine and enotourism company and final consumers by “management synergies”; high “innovativeness to market” ;“marketing research” and by an effective brand strategy. In this line, this paper provides an overview about strategic factors that determine the Portuguese wine and enotourism decision making process. The results of this research enable the essential features of a consumer profile of purchase and consumption to be obtained with respect to: (1) the structure of attributes - intrinsic and extrinsic - that Portuguese still wine consumers best recognise and value in determining its quality, (2) the motivational structures that encourage and guide them in their decision making process when purchasing and consuming wine and enotourism services, (3) the anticipated effect of interaction between different situations of consumption with different price bands.pt
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationSerra , E M , Vieira , J M C & Spawton , T 2010 , ' Determinants of portuguese wine & enotourism consumer behaviour ' , Default journal .
dc.identifier.issn1646-3730
dc.language.isoeng
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofDefault journal
dc.rightsopenAccess
dc.subjectTURISMO
dc.subjectENOLOGIA
dc.subjectENOTURISMO
dc.subjectTURISMOS DE NICHO
dc.subjectPORTUGAL
dc.subjectCOMPORTAMENTO DOS CONSUMIDORES
dc.subjectVINHOS
dc.subjectESTUDOS DE CASO
dc.subjectMARKETING
dc.subjectCONSUMER BEHAVIOUR
dc.subjectPORTUGAL
dc.subjectTOURISM
dc.subjectOENOLOGY
dc.subjectNICHE TOURISM
dc.subjectWINES
dc.subjectCASE STUDIES
dc.subjectMARKETING
dc.subjectOENOTOURISM
dc.titleDeterminants of portuguese wine & enotourism consumer behaviouren

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