A estratégia do sitio no suporte à estratégia e-canal
| dc.contributor.author | Ferrão, Francisco | |
| dc.date.accessioned | 2014-07-22T14:29:33Z | |
| dc.date.available | 2014-07-22T14:29:33Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | The success of an Internet site depends on a well-defined E-Channel Strategy. This is based on the Site Strategy which reflects the objectives of the site, on the target segments of existing and potential clients and on how value propositions can be built to satisfy their needs. | en |
| dc.format | application/pdf | |
| dc.identifier.issn | 1647-1989 | |
| dc.identifier.uri | http://hdl.handle.net/10437/5372 | |
| dc.language.iso | por | pt |
| dc.publisher | ISG | pt |
| dc.rights | openAccess | |
| dc.subject | INTERNET | en |
| dc.subject | ESTRATÉGIAS DE MARKETING | pt |
| dc.subject | MARKETING STRATEGIES | en |
| dc.subject | ESTRATÉGIAS DE COMUNICAÇÃO | pt |
| dc.subject | COMMUNICATION STRATEGIES | en |
| dc.title | A estratégia do sitio no suporte à estratégia e-canal | pt |
| dc.type | article | pt |