O uso de produtos naturais em produtos cosméticos : perspectivas e desafios
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2023
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Esta investigação examina a influência da literacia ecológica nas preferências dos consumidores por produtos cosméticos “naturais” no contexto de uma sociedade que procura práticas, industriais e de consumo, mais sustentáveis. A literacia ecológica ou ecoliteracia, engloba os conhecimentos, atitudes e comportamentos que refletem uma compreensão da interdependência entre os sistemas ecológico, social e económico. Foi aplicada uma metodologia quantitativa que permitiu recolher dados de 153 consumidores portugueses de cosméticos, acerca da utilização de produtos naturais em cosméticos, dimensões da ecoliteracia e fatores relacionados. Os níveis de ecoliteracia foram medidos utilizando uma escala multidimensional validada com cinco fatores: inteligência ecológica, social e emocional; economia; e comportamento ecológico do consumidor. Os resultados alinham-se com pesquisas anteriores enfatizando o papel do conhecimento e das atitudes ambientais na formação do consumo verde e sustentável. Os consumidores com níveis significativos de ecoliteracia sentem-se, provavelmente, compelidos a reduzir os danos ambientais através da compra de cosméticos sustentáveis. Embora sejam reconhecidas limitações que podem vir a condicionar as conclusões, como o método da amostragem, esta investigação exploratória fornece uma visão valiosa sobre a ecoliteracia como um fator de previsão do consumo de cosméticos ecológicos. Os resultados sugerem que a promoção da alfabetização ecológica junto dos consumidores poderá cultivar padrões de consumo mais responsáveis e sustentáveis na indústria de produtos cosméticos e de higiene corporal. Palavras-chave: produto cosmético, ingredientes naturais, sustentabilidade, ecoliteracia
This study investigates how ecological literacy influences consumer preferences for "natural" cosmetic products in a society striving for more sustainable industrial and consumer practices. Ecological literacy, also known as ecoliteracy, encompasses the knowledge, attitudes and behaviours that reflect an understanding of the interconnectedness of ecological, social and economic systems. A quantitative methodology was employed to gather data from 153 Portuguese cosmetics consumers regarding their use of natural cosmetics, dimensions of ecoliteracy, and related factors. Ecoliteracy levels were measured using a validated multidimensional scale with five factors: environmental, social, emotional, economic and ecological consumer behaviour. The findings align with prior research that has emphasized the role of environmental knowledge and attitudes in determining green and sustainable consumption. Consumers with high levels of environmental awareness are more likely to feel motivated to minimize environmental harm by purchasing sustainable cosmetics. Despite acknowledged limitations that may influence the conclusions, such as the sampling methodology, this exploratory study offers valuable insights into ecoliteracy as a predictive factor for ecological cosmetics consumption. The findings suggest that promoting ecological literacy among consumers could adopt more responsible and sustainable consumption patterns within the healthcare and cosmetics industry. Keywords: cosmetic product, natural ingredients, sustainability, eco-literacy
This study investigates how ecological literacy influences consumer preferences for "natural" cosmetic products in a society striving for more sustainable industrial and consumer practices. Ecological literacy, also known as ecoliteracy, encompasses the knowledge, attitudes and behaviours that reflect an understanding of the interconnectedness of ecological, social and economic systems. A quantitative methodology was employed to gather data from 153 Portuguese cosmetics consumers regarding their use of natural cosmetics, dimensions of ecoliteracy, and related factors. Ecoliteracy levels were measured using a validated multidimensional scale with five factors: environmental, social, emotional, economic and ecological consumer behaviour. The findings align with prior research that has emphasized the role of environmental knowledge and attitudes in determining green and sustainable consumption. Consumers with high levels of environmental awareness are more likely to feel motivated to minimize environmental harm by purchasing sustainable cosmetics. Despite acknowledged limitations that may influence the conclusions, such as the sampling methodology, this exploratory study offers valuable insights into ecoliteracy as a predictive factor for ecological cosmetics consumption. The findings suggest that promoting ecological literacy among consumers could adopt more responsible and sustainable consumption patterns within the healthcare and cosmetics industry. Keywords: cosmetic product, natural ingredients, sustainability, eco-literacy
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MESTRADO EM PRODUTOS DE SAÚDE E SUPLEMENTOS ALIMENTARES, SUPLEMENTOS ALIMENTARES, PRODUTOS COSMÉTICOS, PRODUTOS DE ORIGEM NATURAL, SUSTENTABILIDADE, LITERACIA, DIETARY SUPPLEMENT, COSMETICS, NATURAL PRODUCTS, SUSTAINABILITY, LITERACY