Processos de recepção do cinema português entre os seus públicos locais
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Data
2007
Autores
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Editora
Edições Universitárias Lusófonas
Resumo
Este artigo discute os resultados de um estudo de larga escala realizado em 2006 sobre
as formas de percepção e estratégias de recepção das audiências portuguesas ao
Cinema localmente produzido. A recepção das audiências nacionais da produção local é marcada por fenómenos de rejeição que relevam
de um preconceito mais geral contra artefactos culturais localmente produzidos. O preconceito que enforma esta relação entre os públicos e os
objectos culturais locais, não só apela ao desenvolvimento de novas políticas culturais e
económicas, como também levanta um vasto número de questões sobre a indústria portuguesa e europeia de produção de conteúdos
culturais e as políticas e estratégias que têm
norteado o desenvolvimento desta área nas últimas décadas.
Finalmente, considerações mais vastas são apresentadas sobre as diferentes formas como os media estão a modelar as audiências
contemporâneas e se deixam simultaneamente transformar por via dos processos de uso e
consumo que estes públicos conduzem.
This paper discusses the results of a large survey conducted in 2006 on the perception Portuguese movies” audiences have of their own locally produced films. Audience’s reception of locally produced films is marked by the rejection of the consumption of these objects as a result of a bias against locally produced cultural artefacts. The prejudice shaping this relationship, not only demands for new cultural and social politics, but also raises a number of questions on local and European media industry’s ability to cope with its own audiences” expectations. The cultural bias identified in the study is medium specific and analysis is conducted to trace its emergence in other audiovisual medium forms. The social origin of this collective preposition to react to the media seems to be rooted in a general posture towards local cultural artefacts and “homemade” technological devices. The paper discusses the different forms this bias assumes in several groups and the way it models the diffusion of cultural products. Empirical data gathered during this study and post comparative analysis conducted follow a social approach but considerations are also made on the way different policies have tried to cope with the subject in most cases without understanding it fully. Finally, broader considerations are made on the different ways contemporary audiences are shaping media technologies, and their respective cultural artefacts, through their own use and reception of those technologies and artefacts.
This paper discusses the results of a large survey conducted in 2006 on the perception Portuguese movies” audiences have of their own locally produced films. Audience’s reception of locally produced films is marked by the rejection of the consumption of these objects as a result of a bias against locally produced cultural artefacts. The prejudice shaping this relationship, not only demands for new cultural and social politics, but also raises a number of questions on local and European media industry’s ability to cope with its own audiences” expectations. The cultural bias identified in the study is medium specific and analysis is conducted to trace its emergence in other audiovisual medium forms. The social origin of this collective preposition to react to the media seems to be rooted in a general posture towards local cultural artefacts and “homemade” technological devices. The paper discusses the different forms this bias assumes in several groups and the way it models the diffusion of cultural products. Empirical data gathered during this study and post comparative analysis conducted follow a social approach but considerations are also made on the way different policies have tried to cope with the subject in most cases without understanding it fully. Finally, broader considerations are made on the different ways contemporary audiences are shaping media technologies, and their respective cultural artefacts, through their own use and reception of those technologies and artefacts.
Descrição
Caleidoscópio : Revista de Comunicação e Cultura
Palavras-chave
COMUNICAÇÃO, CINEMA PORTUGUÊS, COMMUNICATION, PORTUGUESE CINEMA, CINEMA, CINEMA