Attention to health cues on product packages

Ver registo simples
dc.contributor.authorOrquin, Jacob
dc.contributor.authorScholderer, Joachim
dc.contributor.institutionEPCV - School of Psychology and Life Sciences
dc.date.issued2011
dc.descriptionJournal of Eye Tracking, Visual Cognition and Emotion
dc.description.abstractThe objectives of the study were (a) to examine which information and design elements on dairy product packages operate as cues in consumer evaluations of product healthfulness, and (b) to measure the degree to which consumers voluntarily attend to these elements during product choice. Visual attention was measured by means of eye-tracking. Task (free viewing, product healthfulness evaluation, and purchase likelihood evaluation) and product (five different yoghurt products) were varied in a mixed within-between subjects design. The free viewing condition served as a baseline against which increases or decreases in attention during product healthfulness evaluation and purchase likelihood evaluation were assessed. The analysis revealed that the only element operating as a health cue during product healthfulness evaluation was the nutrition label. The information cues used during purchase likelihood evaluation were the name of the product category and the nutrition label. Taken together, the results suggest that the only information element that consumers consistently utilize as a health cue is the nutrition label and that only a limited amount of attention is devoted to read nutrition labels during purchase likelihood evaluations. The study also revealed that the probability that a consumer will read the nutrition label during the purchase decision process is associated with gender, body mass index and health motivation.pt
dc.formatapplication/pdf
dc.identifier.citationOrquin, J & Scholderer, J 2011, 'Attention to health cues on product packages', Journal of Eye Tracking, Visual Cognition and Emotion.
dc.identifier.issn1647-7677
dc.language.isoeng
dc.peerreviewedno
dc.publisherEdições Universitárias Lusófonas
dc.relation.ispartofJournal of Eye Tracking, Visual Cognition and Emotion
dc.rightsopenAccess
dc.subjectEYE TRACKING
dc.subjectATENÇÃO
dc.subjectPRODUTOS ALIMENTARES
dc.subjectATTENTION
dc.subjectFOOD PRODUCTS
dc.subjectEYE TRACKING
dc.titleAttention to health cues on product packagesen
dc.typearticle

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
Attention to health cues on product packages.pdf
Tamanho:
162.3 KB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

Journal of Eye Tracking, Visual Cognition and Emotion nº 01 (2011)