Revista Lusófona de Ciências Aeronáuticas

URI permanente desta comunidade:

http://hdl.handle.net/10437/11058

Navegar

Percorrer Revista Lusófona de Ciências Aeronáuticas por autor "Mason, Keith"

A mostrar 1 - 3 de 3
  • Item
    Airline distribution
    (Edições Universitárias Lusófonas, 2007) Mason, Keith; Escola de Ciências Económicas e das Organizações
    Distribution - Factors affecting distribution strategy • Airlines drive to reduce costs - Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel products
  • Item
    Airline marketing: an overview
    (Edições Universitárias Lusófonas, 2007) Mason, Keith; ECEO - School of Economic and Organisational Sciences
    Outline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challenges
  • Item
    Nature of Airline Demand
    (Edições Universitárias Lusófonas, 2008) Mason, Keith; Escola de Ciências Económicas e das Organizações
    The Airline Industry • Big and Wide and Tall • Characteristics • Changes in Demand • Key Issues