Revista Lusófona de Ciências Aeronáuticas
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Item Airline distribution(Edições Universitárias Lusófonas, 2007) Mason, KeithDistribution - Factors affecting distribution strategy • Airlines drive to reduce costs - Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel productsItem Airline marketing: an overview(Edições Universitárias Lusófonas, 2007) Mason, KeithOutline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The ChallengesItem Nature of Airline Demand(Edições Universitárias Lusófonas, 2008) Mason, KeithThe Airline Industry • Big and Wide and Tall • Characteristics • Changes in Demand • Key Issues