Percorrer por autor "VAQUINHAS, SARA HENRIQUES FONSECA AZEVEDO"

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    Digital terrestrial TV switchover process in Portugal : viewers between a rock and a hard place
    (University of Minho, Communication and Society Research Centre, 2012) Quico, Célia; Damásio, Manuel; Veríssimo, Iolanda; VAQUINHAS, SARA HENRIQUES FONSECA AZEVEDO; Denicoli, Sergio; Sousa, Helena; Escola de Comunicação, Arquitetura, Artes e Tecnologias da Informação
    To understand what are the most significant factors for the Portuguese population to either adopt or reject digital TV, was the main goal of the project “ADOPT-DTV: Barriers to digital television adoption in the context of the digital switchover (PTDC/CCI-COM/102576/2008)”, conducted by Universidade Lusófona de Humanidades e Tecnologias. This project focused on the people who receive free-to- air analogue terrestrial TV exclusively, particularly those who have no intention of or are doubtful about adopting digital TV.