Digital terrestrial TV switchover process in Portugal : viewers between a rock and a hard place

Abstract

To understand what are the most significant factors for the Portuguese population to either adopt or reject digital TV, was the main goal of the project “ADOPT-DTV: Barriers to digital television adoption in the context of the digital switchover (PTDC/CCI-COM/102576/2008)”, conducted by Universidade Lusófona de Humanidades e Tecnologias. This project focused on the people who receive free-to- air analogue terrestrial TV exclusively, particularly those who have no intention of or are doubtful about adopting digital TV.