IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012)

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http://hdl.handle.net/10437/10526

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Percorrer IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012) por assunto "CASE STUDIES"

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    Integrated information systems in polish SME sector
    (2014) Ordysinski, Tomasz
    As shows statistical data and Author’s personal experience, only 10% of Polish SME managers understands the idea of Integrated Information Systems (IIS) and is aware of potential benefits. Giving some business trainings for middle level management (focused mainly on company controlling functions) Author found that participants knew the ERP only as the name and most of them were convinced, that they are using such a solution in their enterprises. The idea of training was to present today top ERP (Enterprise Resource Planning) solutions in the form of professional presentation given by SAP Business One, Microsoft Dynamics AX and Polish most commonly used Comarch CDN Optima. The goal of this article is to present basic knowledge concerning Integrated Information Systems in the domain of its evolution, implementation methods and present situation of ERP usage among SME.The final part is a case study of ERP system selection process for metal construction company in Szczecin (Poland).
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    A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal
    (ISG, 2012) Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno Abreu; Carrillo Durán, Maria Victoria; Rosario, Filipe
    The object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quantitative analysis and content analysis of the websites of Outdoor Advertising companies. As result of this research is possible to group the number of companies to each categories of outdoors. The major number of websites focused the communication to the localization of the outdoors in the different Portuguese cities.