IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012)

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Percorrer IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012) por assunto "COMPETITIVENESS"

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    Competitividade proactiva- contribuição para um modelo explicativo
    (ISG, 2012) Dias, Álvaro Lopes; Silva, Samuel; Baptista, Sérgio; Rosa, Sérgio
    The context of globalization and continuous change in which we move, is generating new opportunities and threats and puts the ability to compete as one of the main requirements for the development of enterprises and economies in general. Apart from issues related to building competitiveness, is also the fundamental importance of sustainability in a longitudinal perspective, given the breathtaking speed at which change occurs. This article attempts to develop an emerging concept of competitiveness, identified as proactive competitiveness, we present two dynamic capabilities supported in the first level, market orientation capabilities and information technology on the logic of competitive intelligence, whose operation, allows to obtain performance excellence of the organization, and investigates the hypotheses of relationship of those dynamic capabilities with three second-level skills: Coopetitiveness (competitive cooperation), Human Capital and Knowledge Management, identified as sources of learning organization and its ability to reconfigure and adapt continuously their resources and competencies to each context.
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    Integrating CSR in the SMEs strategies
    (ISG, 2012) Chirlesan, Dan
    Corporate Social Responsibility (CSR) was long viewed as a costly or charitable measure on the shortrun but now it is an asset worth having on the long-run. Having investigated the origins, current status and trends of the CSR concept, we could state that, despite being a relative recent practice, CSR has been implemented worldwide at a stunning velocity. The business environment considers it a “must-have” in the company’s strategy in order to succeed. In the last few years, we noticed that, for the first time, large firms are not anymore in the spot light of public’s attention and government’s actions when promoting CSR as a strategic key element. It seems like the majority group of SMEs get almost all the attention, given their specific organizational and company culture as well as the restrictions applied to them by the economic environment. This paper aims at highlighting the core meaning, the advantages and the direction of specific practices regarding CSR in a company in general, and more specific in SMEs. Moreover, the paper analyses the extent of the integration process of this key-element in the Romanian SMEs.