Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times

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dc.contributor.authorJorge, Ana Margarida Ferreira Rato
dc.contributor.authorOliva, Mercè
dc.contributor.authorAguiar, Luis L M.
dc.contributor.institutionCICANT (FCT) - Centro de Investigação em Comunicação Aplicada, Cultura e Novas Tecnologias
dc.date.issued2021
dc.descriptionPopular Communication.
dc.description.abstractThis article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst an “austerity culture” justifying welfare cuts, promoting entrepreneurialism as “success”, and presenting neoliberal policies as “common sense”. Our analysis reveals Ronaldo portrayed as a member of the economic elite criticized for the high earnings of football players and celebrity tax privileges; as an ungrateful immigrant who does not contribute enough to society; and as “one like us” maneuvering to evade taxes. The comparative analysis shows audiences had double standards based on their feelings toward the celebrity, and they interpreted this case positively or negatively in relation to the inefficiency of the fiscal and justice systems in Southern Europe.pt
dc.description.statusNon peer reviewed
dc.formatapplication/pdf
dc.identifier.citationJorge , A M F R , Oliva , M & Aguiar , L L M 2021 , ' Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times ' , Popular Communication.
dc.identifier.issn1540-5710
dc.language.isoeng
dc.relation.ispartofPopular Communication.
dc.rightsopenAccess
dc.subjectCOMUNICAÇÃO
dc.subjectCELEBRIDADES
dc.subjectNEOLIBERALISMO
dc.subjectAUDIÊNCIAS
dc.subjectPOLÍTICA DE AUSTERIDADE
dc.subjectEVASÃO FISCAL
dc.subjectPÚBLICO
dc.subjectEUROPA DO SUL 
dc.subjectRONALDO, CRISTIANO
dc.subjectCOMMUNICATION
dc.subjectCELEBRITIES 
dc.subjectNEOLIBERALISM
dc.subjectAUDIENCES
dc.subjectAUSTERITY 
dc.subjectTAX EVASION
dc.subjectPUBLIC
dc.subjectRONALDO, CRISTIANO
dc.subjectSOUTHERN EUROPE
dc.titleOffshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal timesen
dc.typearticle

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