Public relations : government relations and lobbying in a european perspective
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2013
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CIGEST
Resumo
The need for transparency and legitimacy in lobbying process has shaped a brand new
organizational environment as well as new perspectives in the European Union institutions. This
study is aimed to evaluate the significance of EU Green paper on transparency, by establishing
a framework for legislation regulation on lobbying, and to explore the role of Public Relations
and communication in the lobbying process, focusing on new influences and challenges.
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RELAÇÕES PÚBLICAS, PUBLIC RELATIONS, LOBBYING, UNIÃO EUROPEIA, EUROPEAN UNION