O digital no espaço museológico : mediação cultural e comunicação com o(s) público(s)
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Data
2022
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Edições Universitárias Lusófonas
Resumo
No mundo contemporâneo, os museus, que abrem as suas portas ao mundo digital oferecendo cada vez mais possibilidades de fruição e entretenimento, começam o longo processo de ajuste a esta nova dinâmica e a novas formas de comunicação. Este artigo integra-se no projeto muSEAum, um projeto de investigação e avaliação de ativos e práticas de gestão numa amostra de Museus de Mar em todo o território nacional com o objetivo de fundamentar um modelo de desenvolvimento de públicos de museus baseado na integração da marca do museu, design, experiência do visitante, marketing digital e marketing coletivo. Assim, este artigo visa indagar de que forma os novos media vieram alterar a comunicação com o público e contribuir para uma nova experiência do visitante e para a redefinição do espaço museológico. Neste sentido, pretende-se fazer uma breve abordagem desta problemática que concebe o museu contemporâneo, não como um espaço fechado de coleção e preservação de objetos, para passar a ser um espaço de partilha das suas coleções no espaço físico e virtual, unindo vertentes online e offline.
In the contemporary world, museums, which open their doors to the digital world offering more and more possibilities of fruition and entertainment, begin the long process of adjustment to this new dynamic and to new forms of communication. This article is part of the muSEAum project, a research and evaluation project of assets and management practices in a sample of Maritime Museums throughout the national territory with the aim of substantiating a model for developing museum audiences based on the integration of museum branding, visitor experience design, digital marketing and collective marketing. Thus, this article aims to investigate how the new media have changed communication with the public and contribute to a new visitor experience and to the redefinition of the museum space. It is proposed, thus, to make a brief approach to this problematic that conceives the contemporary museum, not as a closed space of collection and preservation of objects, to become a space for sharing their collections in physical and virtual space, uniting online and offline aspects. Keywords: museum space; curatorship; museum experience; virtual environment.
In the contemporary world, museums, which open their doors to the digital world offering more and more possibilities of fruition and entertainment, begin the long process of adjustment to this new dynamic and to new forms of communication. This article is part of the muSEAum project, a research and evaluation project of assets and management practices in a sample of Maritime Museums throughout the national territory with the aim of substantiating a model for developing museum audiences based on the integration of museum branding, visitor experience design, digital marketing and collective marketing. Thus, this article aims to investigate how the new media have changed communication with the public and contribute to a new visitor experience and to the redefinition of the museum space. It is proposed, thus, to make a brief approach to this problematic that conceives the contemporary museum, not as a closed space of collection and preservation of objects, to become a space for sharing their collections in physical and virtual space, uniting online and offline aspects. Keywords: museum space; curatorship; museum experience; virtual environment.
Descrição
Revista Lusófona de Educação
Palavras-chave
EDUCAÇÃO, MUSEOLOGIA, MUSEUS, CULTURA DIGITAL, CURADORIA, EDUCATION, MUSEOLOGY, MUSEUMS, CURATORSHIP, DIGITAL CULTURE
Citação
Muchacho , R 2022 , ' O digital no espaço museológico : mediação cultural e comunicação com o(s) público(s) ' , Revista Lusófona de Educação .