Acciones no convencionales de la publicidad exterior : aproximación teórica a una terminología
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Data
2014
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CIGEST
Resumo
Outdoor advertising is experiencing times of change, where traditional media coexist with the most
innovative and creative actions, supported in many cases by the incorporation of new technologies. These
actions arise from the need to impact a public hyper connected and saturated, and are the result of adapting
the environment to this new reality. The external environment is privileged to accompany the individual out
of his private life, in moments of socialization and development both personally and professionally, for this
reason, it is necessary to know how you can capture the attention of the consumer to the marks form part
of their daily lives. Thus, this research seeks to order ideas about these unconventional measures in order to
lay a foundation to help identify them to work at both industry and research or based on experience, study
and observation of the environment review of literature, mostly articles, that somehow or another
contribute to the topic.
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Palavras-chave
PUBLICIDADE, ADVERTISING, PUBLICIDADE EXTERIOR, OUTDOOR ADVERTISING, MARKETING