BI nas organizações
Miniatura indisponível
Data
2011
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Resumo
O Business Intelligence é uma solução que suporta o processo de tomada de decisão numa organização, tendo como principais utilizadores os administradores, gestores de topo e directores, no fundo, utilizadores com poder de decisão. Este conjunto de ferramentas (BI) tem a capacidade de extrair, transformar/processar e carregar grandes volumes de dados provenientes das mais variadas fontes, sejam elas internas ou externas à organização. Além desta capacidade, o BI tem também a capacidade analítica dos dados providenciando aos utilizadores informação preciosa para a tomada de decisão.
Considerando o tempo como um factor influenciador e diferenciador entre organizações, a escolha e a correcta implementação de uma solução de BI é essencial para o sucesso de uma organização. No entanto, muitas organizações implementam projectos com sucesso ao nível técnico, mas não conseguem obter os resultados esperados. Este facto ocorre quando se separa a componente tecnológica da cultura organizacional e das pessoas. É importante englobar na cultura da organização que a informação é um recurso estratégico para a obtenção dos objectivos.
Este trabalho tem como objectivo avaliar soluções de BI e a forma como estas estão implementadas, procurando fornecer informações essenciais para o sucesso nas organizações. Para suportar a argumentação, realiza-se, nesta dissertação, um estudo a organizações Portuguesas líderes na área das telecomunicações. Este estudo baseou-se na análise das respostas a um questionário colocado a pessoas chave com a finalidade de avaliar a situação actual do BI nas organizações procurando salientar o real valor que este traz; de que forma é utilizado; se está bem implementado e principalmente se tem contribuído no suporte aos processos de tomada de decisão. O estudo ficou, porém, limitado devido ao feedback estatisticamente insuficiente, pelo que as conclusões da presente dissertação são meramente exploratórias, de natureza qualitativa e necessariamente prudentes nas generalizações.
Business Intelligence is a solution that supports decision making in an organization. Its main users are administrators, senior managers and directors, in other words users with decision making responsibilities. This set of tools (BI) has the ability to extract, transform and load large volumes of data from many different sources, whether internal or external to the organization. Besides this capacity, BI also has an analytical capacity of the data, providing crucial and accurate information essential for the best decision-making decisions. Considering time as an influencing and differentiating factor between organizations, the choice and the correct implementation of BI solution is essential for the success of an organization. However, although many organizations implement successful projects from a technical perspective, they are unable to obtain the expected results. This occurs when the technological component, the organizational culture and people are separated. It is important to ensure that it is essential to include “information” as a fundamental and strategic resource for achieving goals/objectives. This study aims to evaluate BI solutions and how they are implemented, trying to provide essential information for organization’s success. To support this research was carried out a study within Portugal’s leading Telecoms. A survey was implemented to study the current status of BI in the various organizations, attempting to highlight its real value, how it is being used, if it is being well applied and if it has been an essential contributor in the important day to day decision-making processes. Due to an unexpected insufficient empirical feedback, the research has been subject to a drastic methodological contraction, being its conclusion and concluding inferences reduced to an exploratory and qualitative-based nature. This empirical and theoretical approach still preserves, however, its research sustainability, towards a future more systematic approach to BI in Organizations in Portugal.
Business Intelligence is a solution that supports decision making in an organization. Its main users are administrators, senior managers and directors, in other words users with decision making responsibilities. This set of tools (BI) has the ability to extract, transform and load large volumes of data from many different sources, whether internal or external to the organization. Besides this capacity, BI also has an analytical capacity of the data, providing crucial and accurate information essential for the best decision-making decisions. Considering time as an influencing and differentiating factor between organizations, the choice and the correct implementation of BI solution is essential for the success of an organization. However, although many organizations implement successful projects from a technical perspective, they are unable to obtain the expected results. This occurs when the technological component, the organizational culture and people are separated. It is important to ensure that it is essential to include “information” as a fundamental and strategic resource for achieving goals/objectives. This study aims to evaluate BI solutions and how they are implemented, trying to provide essential information for organization’s success. To support this research was carried out a study within Portugal’s leading Telecoms. A survey was implemented to study the current status of BI in the various organizations, attempting to highlight its real value, how it is being used, if it is being well applied and if it has been an essential contributor in the important day to day decision-making processes. Due to an unexpected insufficient empirical feedback, the research has been subject to a drastic methodological contraction, being its conclusion and concluding inferences reduced to an exploratory and qualitative-based nature. This empirical and theoretical approach still preserves, however, its research sustainability, towards a future more systematic approach to BI in Organizations in Portugal.
Descrição
Orientação : Manuel da Costa Leite ; co-orientação : Rui Ribeiro
Palavras-chave
INFORMÁTICA, GESTÃO ORGANIZACIONAL, COMPUTER SCIENCE, ORGANIZATIONAL MANAGEMENT, INTELIGÊNCIA EMPRESARIAL, BUSINESS INTELLIGENCE, MESTRADO EM ENGENHARIA INFORMÁTICA E SISTEMAS DE INFORMAÇÃO, SUCESSO EMPRESARIAL, BUSINESS SUCCESS, TOMADA DE DECISÃO, DECISION MAKING