Airline marketing : an overview
| dc.contributor.author | Mason, Keith | |
| dc.contributor.institution | ECEO ¿ School of Economic Sciences and Organizations | |
| dc.date.issued | 2008 | |
| dc.description.abstract | Outline • Definition of Marketing • Realities of the Market Place • Realities of Airline Market • Marketing Strategies • The Challenges | pt |
| dc.format | application/pdf | |
| dc.identifier.citation | Mason, K 2008, 'Airline marketing : an overview', Revista Lusófona de Ciências Aeronáuticas, no. 1. | |
| dc.identifier.uri | https://hdl.handle.net/10437/2627 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | Edições Universitárias Lusófonas | |
| dc.relation.ispartof | Revista Lusófona de Ciências Aeronáuticas | |
| dc.rights | openAccess | |
| dc.subject | TRANSPORTES AÉREOS | |
| dc.subject | COMPANHIAS AÉREAS | |
| dc.subject | MARKETING | |
| dc.subject | AIR TRANSPORT | |
| dc.subject | AIRLINES | |
| dc.subject | MARKETING | |
| dc.title | Airline marketing : an overview | en |
| dc.type | article |