Relatório de estágio : comunicação e branding : type
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Data
2022
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O presente relatório de estágio integra e conclui a última fase do Mestrado de Ciências
da Comunicação, Marketing e Publicidade, da Universidade Lusófona de Humanidades e
Tecnologias.
O estágio foi realizado na empresa portuguesa de swimwear Type, com a duração de
um ano, de outubro de 2021 a outubro de 2022, onde desempenhei várias tarefas referentes à
comunicação e branding da marca.
O mercado de swimwear em Portugal está a crescer exponencialmente a cada ano que
passa, com marcas e produtos novos que, consequentemente, aumentam a competitividade na
indústria. Neste sentido, é crucial ter estratégias de marca que permitam atualizar e definir a
diferenciação da mesma e fortaleçam a brand equity.
O relatório demonstra o trabalho desenvolvido para atingir estes objetivos, focado em
todos os aspetos que dizem respeito à imagem da marca, no contexto da indústria de swimwear,
complementado pelas conclusões atingidas.
This internship report integrates and concludes the last phase of the Master's Degree in Communication Sciences, Marketing and Advertising, at Lusófona University of Humanities and Technologies. The internship was accomplished in the Portuguese swimwear company Type, with the duration of one year, from October 2021 to October 2022, where I performed several tasks related to communication and branding of the company. The swimwear market in Portugal is growing exponentially every year, with new brands and products that consequently increase competitiveness in the industry. Therefore, it is crucial to have brand strategies that update and define brand differentiation and strengthen the brand equity. The report demonstrates the work done to achieve these objectives, focusing on all aspects that concern brand image, in the context of the swimwear industry, complemented by the conclusions reached.
This internship report integrates and concludes the last phase of the Master's Degree in Communication Sciences, Marketing and Advertising, at Lusófona University of Humanities and Technologies. The internship was accomplished in the Portuguese swimwear company Type, with the duration of one year, from October 2021 to October 2022, where I performed several tasks related to communication and branding of the company. The swimwear market in Portugal is growing exponentially every year, with new brands and products that consequently increase competitiveness in the industry. Therefore, it is crucial to have brand strategies that update and define brand differentiation and strengthen the brand equity. The report demonstrates the work done to achieve these objectives, focusing on all aspects that concern brand image, in the context of the swimwear industry, complemented by the conclusions reached.
Descrição
Orientação: Rui Carlos de Lemos Correia Estrela
Palavras-chave
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE, COMUNICAÇÃO, COMMUNICATION, MARKETING DIGITAL, DIGITAL MARKETING, ESTRATÉGIAS DE MARKETING, MARKETING STRATEGIES, GESTÃO DE MARCAS, BRAND MANAGEMENT