Motion graphics táctil: a materialização das tecnologias digitais e a força das imagens num momento de retorno ao mais elementar
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2013
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A ampla disseminação da imagem na cultura contemporânea, sobretudo alavancada
pelas tecnologias digitais, tem implicado um vasto conjunto de problemas que a todos diz
respeito, pois é cada vez mais através delas que vemos, pensamos e experienciamos as
"coisas".
Esta máxima replicação e disseminação coloca problemas à designada economia da
imagem contemporânea, afectando não apenas a forma como vemos e pensamos o mundo e a
própria vida, mas também interferindo no sistema de comportamento destas, que apresenta
sintomas de iconofagia.
Numa aparente reacção a estes fenómenos, parece existir uma procura ou um retorno
ao mais elementar, à génese. Esta dissertação pretende seguir, observar e analisar alguns
desses sistemas de criação da imagem, sobretudo aqueles que exploram os problemas, por
vezes paradoxais, inerentes ao relacionamento entre o universo analógico e o digital.
Através da tangibilidade procura-se atribuir à imagem e sobretudo à imagem em
movimento — motion graphics — um papel determinante nas respostas às questões inerentes
ao processo criativo e de interacção entre o digital tecnológico e o universo da matéria física,
táctil.
Para isso faz-se uma análise do trabalho de dois autores do universo do motion
graphics vídeo e digital interactivo, Michel Gondry e John Maeda. Desenvolve-se também um
projecto conceptual de uma aplicação interactiva para mobile que explora a tangibilidade da
imagem cinética interactiva, a “syn·es·the·sia”, com o intuito de salientar a importância da
necessidade do retorno à experiência táctil, nas suas múltiplas formas, estratégias e
implicações, enquanto justificação para a nossa necessidade em experienciar a vida
através da materialidade sensorial inerente à tangibilidade.
The wide dissemination of images in contemporary culture, being especially leveraged by digital technologies, resulted in a wide range of issues that concerns all of us, because it is increasingly through them that we see, think and experienced "things". This maximum replication and dissemination poses problems to what we call contemporary image economy, affecting not only the way we see and think about the world and life itself, but also interfering with their behaviour system, which shows symptoms of iconophagy. In an apparent reaction to these phenomena, there seems to be a request or a return to the most basic, the genesis. This dissertation intends to follow, observe and analyse some of these systems of image creation, especially those that explore the problems, sometimes paradoxical, inherent in the relationship between the analogue and the digital universe. Through tangibility we try to assign the image and especially the moving image — motion graphics — a decisive role in response to the questions inherent in the creative process and interaction between digital technology and the universe of physical, tactile art. For this reason we analyse the work of two authors within the universe of motion graphics and interactive digital video, Michel Gondry and John Maeda. We also develop a conceptual design of an interactive application for mobile that explores the tangibility of interactive kinetic picture, the " syn · es · the · sia " in order to emphasize the importance of the need to return to the tactile experience, in its multiple forms, strategies and implications, as justification for our need to experience life through the sensory materiality inherent in tangibility.
The wide dissemination of images in contemporary culture, being especially leveraged by digital technologies, resulted in a wide range of issues that concerns all of us, because it is increasingly through them that we see, think and experienced "things". This maximum replication and dissemination poses problems to what we call contemporary image economy, affecting not only the way we see and think about the world and life itself, but also interfering with their behaviour system, which shows symptoms of iconophagy. In an apparent reaction to these phenomena, there seems to be a request or a return to the most basic, the genesis. This dissertation intends to follow, observe and analyse some of these systems of image creation, especially those that explore the problems, sometimes paradoxical, inherent in the relationship between the analogue and the digital universe. Through tangibility we try to assign the image and especially the moving image — motion graphics — a decisive role in response to the questions inherent in the creative process and interaction between digital technology and the universe of physical, tactile art. For this reason we analyse the work of two authors within the universe of motion graphics and interactive digital video, Michel Gondry and John Maeda. We also develop a conceptual design of an interactive application for mobile that explores the tangibility of interactive kinetic picture, the " syn · es · the · sia " in order to emphasize the importance of the need to return to the tactile experience, in its multiple forms, strategies and implications, as justification for our need to experience life through the sensory materiality inherent in tangibility.
Descrição
Orientação: Luís Miguel Rodrigues Liberal Alegre Da Silva
Palavras-chave
COMUNICAÇÃO, TECNOLOGIAS DIGITAIS, VÍDEO, INTERATIVIDADE, DESIGN, MOTION GRAPHICS, COMMUNICATION, DIGITAL TECHNOLOGIES, VIDEO, INTERACTIVITY, DESIGN, MOTION GRAPHICS, MESTRADO EM SISTEMAS DE COMUNICAÇÃO MULTIMÉDIA