Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
Miniatura indisponível
Ficheiros
Data
2011
Título da revista
ISSN da revista
Título do Volume
Editora
ISG
Resumo
The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
Descrição
Palavras-chave
PUBLICIDADE EXTERIOR, OUTDOOR ADVERTISING, ESTUDOS DE CASO, CASE STUDIES