IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 2 (2011)

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http://hdl.handle.net/10437/10525

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    Why Should Central Banks Communicate with Public? “Exposuring the Frame” vs. “Never Explain, Never Excuse”
    (ISG, 2011) Sen-Tasbasi, Asli; Koyu, Mesrutiyet; Mevkii, Kumbaba
    The ability of a central bank to affect the economy depends on its ability to influence market expectations about the future path of financial indicators. Effective communication with the public increases the transparency of monetary policy. Increased transparency improves the public’s understanding and support of monetary policy and the democratic accountability of the central bank, serving to convergence to the rational expectations equilibrium. The paper suggests that, in order to be able to build stable monetary markets against financial crises, communication should be considered as an integral part of the modern day monetary policy.
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    Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
    (ISG, 2011) Carrillo Durán, Maria Victoria; Lopes, Paula Bela Rosa Luis; Varela, Miguel Nuno Abreu
    The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
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    O turismo residencial: contributos conceptuais para a sua análise
    (isg, 2011) Patuleia, Mafalda; Almeida, Cláudia Ribeiro; Ferreira, Ana Maria Alves Pedro
    It's increasingly varied the way tourism is practised. This reflects both in the complexity of the tourism market and the plurality of social behaviour. Tourism activity has been in the last few years a stage for structural change, always being updated and trying to keep up with a sort of tourist that is ever increasingly demanding, experienced and informed. These well known transformations were the cause for a rise in tourism practises, including a search for Residential Tourism. Throughout this paper, we will assume that Residential Tourism relates to a second home abroad and we will look at this in a first instance. But we will also look at integrated resorts that, in themselves, incorporate a diverse choice in accommodation and entertainment. Since this is a complex area, discussing these issues has given rise to pertinent questions about what they mean, and the way it is practised. Therefore, we will propose an update of meanings that can be closer to current tourism practices by using conceptual analysis, history and representativeness.
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    O Recurso aos New Media como Estratégia de Comunicação Política - o caso das eleições Portuguesas para Presidente da República em 2011
    (ISG, 2011) Barbosa, Maria; Mota, Joana
    According to the literature in the field of Political Communication the use of new media played a major role in the election of Barack Obama as the new President of the United States of America in 2008. Web campaigning has become an important subject for other democratic countries, including Portugal. The aim of the present research consists in identifying and analyzing the official websites of the six candidates that run for President in the elections in Portugal in January 2011. Concerning the use of new media, the political communication strategies employed by each candidate were compared. The applied research methodology consisted in the thematic content analysis, used both as a quantitative and a qualitative tool.
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    O Pós-Turismo na Sociedade da Informação
    (ISG, 2011) Silva, Vera Dias
    The new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.
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    The Motivations to buy a Perfume
    (ISG, 2011) Carrillo Durán, Maria Victoria; Luis Rosário, Filipe Sales
    This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume
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    Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks
    (ISG, 2011) Baumann, Sabine
    Social technologies allow interactive personal communication with company stakeholders. Research on the adaptation of social media for branding and marketing communication is still in its early stages, as well as the development of implementing concepts and guidelines. The paper explores potentials and risks of adapting social media strategies for multi-media branding and marketing communication. Based on the analysis of changes in media usage it derives strategies how companies can integrate social media into their branding and marketing communication strategies. After thoroughly discussing opportunities and risks of different strategies, the paper closes with an outlook on upcoming trends.
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    Gestão de Crises - OTAN: O Reflexo da Comunicação de Crise nos Jornais Nacionais
    (ISG, 2011) Brandão, Nuno Goulart; Marcelino, Patrícia
    Our research focused on the importance of Communication for the functioning, image and reputation of the organization and its weight within the same, giving a special emphasis on the variable of Crisis Communication. Through this research, the goal was to determine the importance that is attributed, by the North Atlantic Treaty Organization (NATO), to the need for the existence of a Crisis Management Plan, in particular regarding Communication. This study aimed the verification of the approach to the topic of Crisis Communication in an organization this large, the relevance of Integrated Strategies of Crisis Management, by assessing how NATO's crises are mirrored in National Newspapers.
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    Ensinar e Avaliar os alunos no Ensino Superior - o espírito de Bolonha e o estado social
    (ISG, 2011) Amaro, Ana Aires
    No novo contexto social e tecnológico, confirmado no Ensino ao nível europeu pelo modelo de Bolonha, analisam-se as características gerais do Ensino Superior em Portugal, através dos seus agentes principais (Professores e Alunos), modo de ensino e avaliação. Com base na experiência acumulada de ensino durante 14 anos, propõe-se uma mudança de atitude real nos Professores e Alunos como motor de um novo modelo e perspectiva de Ensino, baseado na avaliação do desempenho e aprendizagem em contínuo.
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    Economic context for venture capital activity
    (ISG, 2011) Rodrigues, Joaquim Sérvulo
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    Internet based start-up and business – entrepreneur dilemma about “on-line added value”
    (ISG, 2011) Ordysinski, Tomasz
    Internet has become a environment of virtual enterprises which like on traditional market change their owners (are sold and bought). There are also many new on-line initiatives (“start-ups”), which are the object of trade just after or even before they were put on-line. To perform such a transaction the price must be determined. As on traditional market also Internet companies are trying to increase their value. The problem here is that the share of tangible assets is very often less than “1%” of their final price. The question which appear in that moment is what factors really influence and determine something, which for the final customer is just a Web site. This article presents most popular types of commercial websites with a set of methods, which enable to price commercial Web site. There are also pointed factors, which are used for such a calculation. Those factors should be crucial entrepreneurs of Internet business cause they create something which can be called “on-line added value”.
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    From “(R)Evolution” to sustainable development: current features and perspective
    (ISG, 2011) Jerónimo, Winston; Oliveira, Nuno Gaspar
    This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication. It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change towards sustainability. It is a review of terminology associated with the SD and its multiple interpretations. It is referenced the apparent and irrelevant impact of initiatives to solve the economic, social and environmental problem. It emphasizes the influence and importance of strategies and the positioning of SME’s on the way to SD in the policy of act local thing global.
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    Entrepreneur XXI - Education for Entrepreneurship - New paradigm?
    (2011) Ferreira, José Luís Soares
    There have been large social and economic changes in the world during the last 30 years. These changes allow 21st century entrepreneurs to act beyond the mere creation of businesses, using new values, not only economic ones, and being able to undertake a social function of change and economic development, more human, more sustainable and more intelligent. Nowadays, the quality of entrepreneur is basically considered an attitude towards life, not a skill, and that is useful and necessary in every field of social life. This trend questions the old promotion methods of entrepreneurship, based on management training and business plans. The “Tree model for the development of entrepreneurial competences” suggests a systemic approach of education for entrepeneurship, based on the qualification of people and their potential, which comprises, in the root, a profile of key behavioural and performance competences, in the trunk, experimental pedagogical procedures and, in the fruits, real results (not simulated or didactic) within group projects, transversal to people context, regardless of age, activity or economic situation.
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    Corruption and poverty
    (ISG, 2011) Santos, Rui Teixeira
    The quantitative methods have been questioned, mostly because at certain points they served as tools to identify the poorest countries as being the most corrupt and the most developed one, such as Germany, as being the least corrupt. In the end, the criticism to the econometric models of the German school and, specially, the example of International Transparency turned out to become an ideological fight between two suspicious worlds. This paper wil enable to conclude that, in reality, corruption creates a death weight on the Economy, ie, it decreases the commerce acts and thus ends up by contributing to the countries’ impoverishment. I suppor the idea that corruption really contributes to the reduction of the economies’ potential and it is therefore an impoverishment factor of the States.