Uso do marketing digital para promoção do turismo em Portugal
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Data
2021
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Resumo
Na presente dissertação se discute o uso do marketing digital para promoção do turismo
em Portugal, em seu discorrer, o texto apresenta importantes compreensões a respeito
do crescente aumento de turistas que procuram como Portugal como seu destino. Nesse
sentido, cabe destacar que o marketing digital, com todas as suas ferramentas que
podem ser utilizadas para infinitos fins, tem contribuído diretamente para o aumento
dessa procura. Dessa forma, discute-se no âmbito do presente trabalho, entendimentos
específicos sobre a utilização dessas ferramentas do marketing digital, ressaltando a
sua capacidade de influenciar a tomada de decisões de pessoas que procuram destinos
turísticos notáveis para passar suas férias. Oportunamente, cabe dizer que mesmo a
usabilidade do marketing digital sendo complexa e exigindo entendimentos e conceitos
que vão além do mero uso de divulgações em redes sociais, não se pode de forma
alguma, deixar de reconhecer que essas mídias, servem como um motor de propulsão
que auxiliam no disparo de mensagens que têm como escopo, a adesão à ideia que
está sendo apresentada. No trabalho agora apresentado, são contempladas as
complexidades e meandros que integram o uso coeso do marketing digital procurando
correlacionar a sua utilização, no fomento ao turismo em Portugal.
In this dissertation, the use of digital marketing to promote tourism in Portugal is discussed. In its speech, the text presents important understandings regarding the increasing number of tourists looking for Portugal as their destination. In this sense, it is worth noting that digital marketing, with all its tools that can be used for infinite purposes, has directly contributed to the increase in this demand. Thus, within the scope of this paper, specific understandings about the use of these digital marketing tools are discussed, highlighting their ability to influence the decision-making of people looking for notable tourist destinations to spend their holidays. In due course, it is worth saying that even though the usability of digital marketing is complex and requires understandings and concepts that go beyond the mere use of disclosures on social networks, one cannot in any way fail to recognize that these media serve as an engine of propulsion that assist in triggering messages that have scope, adherence to the idea that is being presented. In the work now presented, the complexities and intricacies that integrate the cohesive use of digital marketing are contemplated, seeking to correlate its use, in promoting tourism in Portugal.
In this dissertation, the use of digital marketing to promote tourism in Portugal is discussed. In its speech, the text presents important understandings regarding the increasing number of tourists looking for Portugal as their destination. In this sense, it is worth noting that digital marketing, with all its tools that can be used for infinite purposes, has directly contributed to the increase in this demand. Thus, within the scope of this paper, specific understandings about the use of these digital marketing tools are discussed, highlighting their ability to influence the decision-making of people looking for notable tourist destinations to spend their holidays. In due course, it is worth saying that even though the usability of digital marketing is complex and requires understandings and concepts that go beyond the mere use of disclosures on social networks, one cannot in any way fail to recognize that these media serve as an engine of propulsion that assist in triggering messages that have scope, adherence to the idea that is being presented. In the work now presented, the complexities and intricacies that integrate the cohesive use of digital marketing are contemplated, seeking to correlate its use, in promoting tourism in Portugal.
Descrição
Orientação: Eduardo Manuel Machado de Moraes Sarmento Ferreira
Palavras-chave
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE, COMUNICAÇÃO, MARKETING, MARKETING DIGITAL, TURISMO, COMMUNICATION, MARKETING, DIGITAL MARKETING, TOURISM, PORTUGAL